B2B Lead Generation & Appointment Setter

Description

Advert Snitch Pvt Ltd is seeking a motivated B2B Lead Generation & Appointment Setter to join our team. This role focuses on generating high-quality leads and scheduling appointments with prospective business clients, playing a critical part in driving sales growth and expanding our client base. The ideal candidate is sales-minded, proactive, highly organized, and results-driven. You will be responsible for conducting cold calls and email outreach, identifying decision-makers, and nurturing prospects until appointments are set. Your ability to work independently and consistently meet measurable targets is essential to your success in this role. In this position, you will leverage your strong communication skills and experience with CRM software and lead-generation tools to manage outreach workflows efficiently. You will research companies thoroughly to identify key contacts and tailor messaging for maximum engagement. Your understanding of how businesses make purchasing decisions will guide your approach, enabling you to position our solutions effectively. Although this role does not include managing a team, it demands self-motivation and a disciplined work style to contribute significantly to the company’s sales pipeline.

Responsibilities

• Conduct outbound cold calling and email campaigns to generate qualified B2B leads and secure appointments with potential clients.
• Research and identify target companies and decision-makers to ensure outreach is focused and effective.
• Utilize CRM software such as Salesforce or HubSpot to track and manage lead information, communication history, and appointment scheduling.
• Maintain consistent and timely follow-up communications to nurture prospects and move them through the sales funnel.
• Collaborate with the sales and marketing teams to align lead generation efforts with overall company goals and campaigns.
• Prepare personalized outreach messages that resonate with target audiences by understanding their business needs and purchasing behaviors.
• Analyze outreach results and adjust strategies to improve lead generation effectiveness and appointment setting rates.
• Maintain accurate records of lead interactions, progress, and scheduled appointments to support sales forecasting and reporting.
• Continuously update skills and knowledge related to B2B sales techniques, lead generation tools, and industry trends.
• Meet or exceed weekly and monthly lead generation and appointment setting targets independently.

Experience

2 Years

Apply By

Oct 13, 2026

Required Skills

• Cold Calling
• Email Outreach
• Appointment Scheduling
• Cold Calling Techniques
• Lead qualification
• Prospect Research
• Sales Pipeline Management

Nice to Have Skills

• CRM Software (e.g., Salesforce, HubSpot)
• Customer Relationship Management
• Communication
• Follow-up Strategies
• Time management