Lead Generation & CRM Operations Specialist

Description

This role involves managing campaigns across diverse digital platforms including Meta, Google, LinkedIn, and more. The specialist performs vital data management tasks such as verifying, cleaning, deduplicating, segmenting, tagging, and importing lead data into the CRM system. Automation support using tools like n8n, Zapier, or Make is essential for streamlining processes and improving campaign effectiveness. The candidate will also run A/B tests to optimize campaigns, prepare comprehensive performance reports, and employ lead scoring and qualification techniques to nurture leads effectively through the sales funnel. Strong skills in Excel or Google Sheets and excellent command of English language skills are required to ensure accurate data handling and clear communication.

KEY RESPONSIBILITIES REQUIREMENTS 

• Generate targeted leads using LinkedIn Sales Navigator, Apollo, Clay, directories, AI tools, and web research.
• Manage campaigns across Meta, Google, LinkedIn, and other suitable platforms.
• Verify, clean, deduplicate, segment, tag, and import lead data into CRM.
• Set up forms, landing-page connections, pixels, events, tracking, and integrations.
• Support automation using n8n, Zapier, Make, or similar tools. • Run A/B tests, optimize performance, and prepare weekly reports.

Responsibilities

• Generate targeted leads using tools such as LinkedIn Sales Navigator, Apollo, Clay, directories, AI-based tools, and effective web research techniques.
• Manage digital marketing campaigns on platforms including Meta, Google, LinkedIn, and other appropriate channels, ensuring optimal lead acquisition.
• Verify lead data by cleaning, deduplicating, segmenting, tagging, and importing information into the CRM system to maintain a high-quality database.
• Set up and manage forms, landing page connections, pixels, events, tracking mechanisms, and system integrations across multiple platforms.
• Implement and support marketing automation workflows with tools such as n8n, Zapier, Make, or similar technologies to streamline processes.
• Conduct A/B tests to assess campaign performance and continuously optimize marketing strategies based on data-driven insights.
• Prepare detailed weekly reports on campaign metrics, lead quality, pipeline status, and performance indicators to guide marketing decisions.
• Utilize lead scoring methodologies and qualification processes to prioritize leads effectively and support sales funnel optimization.
• Analyze sales pipelines and perform data segmentation to enhance lead nurturing and improve conversion rates.
• Maintain accurate and up-to-date CRM records, ensuring proper database management and seamless communication across departments.
• Collaborate with marketing and sales teams to align lead generation efforts with business objectives and customer needs.
• Demonstrate strong proficiency in Excel or Google Sheets for managing large datasets and performing complex data analysis.

REQUIREMENTS

• 3+ years in lead generation, digital marketing, CRM, or marketing operations. 
• Hands-on Meta Ads and Google Ads experience. 
• CRM, verification, data management, tracking, and automation experience. 
• Strong Excel or Google Sheets skills. 
• Good English, excellent attention to detail, and independent ownership

Experience

3 Years

Apply By

Oct 16, 2026

Required Skills

• Lead Scoring Methodologies
• Google Sheets
• Excel
• LinkedIn Sales Navigator
• Google Ads
• Meta Ads
• Data Segmentation and Qualification Techniques
• Lead Scoring and Qualification
• Pipeline analysis
• Lead generation strategies
• Sales Funnel Analysis
• CRM Software
• Data Analysis and Reporting
• Customer Relationship Management
• CRM Software Management
• Marketing Automation Platforms
• Sales funnel optimization
• Email Campaign Management
• Pipeline management
• Lead qualification
• Lead Nurturing

Nice to Have Skills

• Database Management
• Marketing Automation
• Apollo
• Clay
• AI Tools for Lead Generation
• n8n
• Zapier
• Make (Integromat)