E-commerce & Digital Marketing Executive
Godunia
PKR 75,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Godunia is seeking an experienced E-commerce & Digital Marketing Executive to manage and grow our UAE-based e-commerce store. The ideal candidate will take ownership of the day-to-day operations of the Shopify store, ensuring smooth product and order management, and executing effective digital marketing strategies to drive traffic and sales. This role requires a proactive individual with strong knowledge of Shopify and Meta Ads, who can work independently and confidently manage campaigns across different platforms. The executive will also handle social media management, basic search engine optimization, email marketing, and performance analytics to continuously improve conversion rates and customer engagement. This position demands at least two years of relevant experience in e-commerce and digital marketing. The candidate must be proficient in digital advertising campaign management using tools such as Google Ads and Meta Ads Manager, as well as analytics platforms like Google Analytics. Excellent communication skills and a command of English are crucial for coordinating marketing efforts and reporting on campaign effectiveness. While the role does not involve managing a team, the executive will play a key role in driving Godunia’s online presence and sales growth independently.
Responsibilities
- Manage and optimize the Shopify e-commerce store, including product listings, inventory, and order processing.
- Develop, implement, and monitor digital advertising campaigns on platforms such as Google Ads and Meta Ads to maximize return on investment.
- Create and schedule engaging content for social media channels to increase brand awareness and customer interaction.
- Perform basic search engine optimization (SEO) activities to improve website visibility and organic traffic.
- Design and execute targeted email marketing campaigns using appropriate platforms to engage customers and boost conversions.
- Monitor website and campaign performance using analytics tools like Google Analytics and Google Search Console; generate regular reports to track key performance indicators.
- Conduct keyword research and optimize content using keyword research tools to support SEO and paid advertising strategies.
- Utilize customer relationship management (CRM) systems to segment and target customer groups effectively.
- Apply conversion rate optimization techniques to enhance user experience and increase sales on the e-commerce platform.
- Proactively identify opportunities for growth and recommend improvements to digital marketing strategies.
- Manage Google Tag Manager and related tracking tools to ensure accurate data collection and event tracking.
- Oversee product and order management processes to maintain high service standards and customer satisfaction.
Experience
2 Years
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Required Skills
- Email Marketing Platforms
- Order Management
- Product Management
- Basic SEO
- Social Media Management
- Meta Ads Management
- Shopify
- Google Keyword Planner
- Keyword Research
- Campaign Monitor
- Data Analysis
- Google Tag Manager
- Segmentation and Targeting
- Search Engine Optimization (SEO)
- Content management systems (CMS)
- Keyword Research Tools
- Google Search Console
- Digital Advertising Campaigns
- Customer Relationship Management (CRM)
- Conversion Rate Optimization
- Ecommerce Platform Management
- Google Analytics
- Email Marketing
- Social Media Marketing
- Content Marketing
- Pay Per Click Advertising (Ppc)