CRM & Digital Marketing Expert

Description

Long Term Staffing Inc. is seeking a knowledgeable and motivated CRM & Digital Marketing Expert to join their dynamic team based in Lahore. The expert will be responsible for managing and optimizing customer relationship management systems and spearheading digital marketing initiatives to enhance lead generation, customer engagement, and conversion rates. The role demands the ability to work within the EST time zone and includes managing a team of two individuals, ensuring cohesive teamwork and effective campaign execution. This full-time onsite position offers an exciting opportunity to work with international clients and contributes directly to the company's growth strategies through data-driven marketing practices. The ideal candidate brings a minimum of three years of experience managing CRM platforms such as HubSpot or Salesforce along with executing comprehensive digital marketing strategies including email marketing, PPC, SEO, and social media campaigns. This role requires expert skills in marketing automation, segmentation, data analysis, and performance tracking to deliver actionable insights and optimize marketing funnels. Collaboration with sales and operations teams is essential to boost conversion rates and maintain accurate customer databases, ensuring that marketing efforts align seamlessly with business objectives.

Responsibilities

• Manage and optimize customer relationship management systems including HubSpot, Salesforce, or similar platforms to maintain efficient and accurate customer databases.
• Develop, implement, and monitor digital marketing strategies encompassing SEO, PPC, email marketing, and social media campaigns to drive brand presence and lead generation.
• Plan and execute targeted email marketing campaigns and automation workflows to maximize customer engagement and retention.
• Generate and nurture leads through strategic marketing funnels, ensuring high-quality lead flow for sales conversion.
• Perform thorough data analysis and track campaign performance metrics, using insights to refine marketing approaches and increase ROI.
• Conduct segmentation and targeting to deliver personalized marketing messages to varied customer segments, increasing the effectiveness of campaigns.
• Lead A/B testing initiatives to identify optimal marketing messages and campaign structures.
• Coordinate closely with sales and operations teams to improve lead conversion rates and streamline marketing-to-sales workflows.
• Oversee and mentor a team of two marketing professionals, guiding their activities to achieve marketing goals and ensuring team collaboration.
• Maintain up-to-date knowledge of digital marketing trends, automation technologies, and AI-based marketing tools to integrate innovative practices.
• Ensure compliance with data accuracy standards and maintain the integrity of customer information within CRM systems.
• Manage timing and scheduling of campaigns to align with the EST time zone for coordinated outreach to international clients.
• Prepare detailed reports on marketing campaign effectiveness and present actionable recommendations to senior management.
• Support the development of content marketing initiatives that enhance brand reputation and educate potential customers.
• Collaborate with international clients, particularly within the US market, adapting marketing strategies to meet diverse audience needs.
• Assist in the implementation of marketing automation tools to increase operational efficiency and reduce manual tasks.

Experience

3 Years

Apply By

May 18, 2026

Required Skills

• Customer Relationship Management
• Marketing Automation
• Data Analysis
• Lead Generation
• Campaign Management

Nice to Have Skills

• Email Marketing
• Segmentation and Targeting
• Content Marketing
• A/B Testing
• Performance Metrics Tracking