Digital Marketing Specialist

Description

Pixarsart Studios is looking for a skilled Digital Marketing Specialist to join our on-site team in Lahore. In this dynamic role, you will design and implement multi-channel marketing strategies that leverage both traditional digital marketing methods and innovative AI-driven SEO workflows. Your efforts will focus on increasing online visibility, driving qualified leads, and optimizing the return on investment across various digital platforms. This position requires a data-driven approach and a passion for understanding customer behavior to continually enhance campaign performance. The ideal candidate has at least two years of professional experience in digital marketing, with hands-on expertise in search engine optimization, pay-per-click advertising, social media management, and email marketing. You will analyze marketing analytics, oversee campaign execution, and collaborate with cross-functional teams to create effective digital campaigns. Although this role does not involve managing a team, it demands strong organizational skills, attention to detail, and the ability to adapt quickly to emerging digital trends and technologies.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels including search engines, social media platforms, email, and paid advertising.
• Optimize website content and structure to improve organic search rankings using advanced SEO techniques and AI-enhanced workflows.
• Create and manage pay-per-click advertising campaigns to maximize reach and return on ad spend.
• Analyze campaign data using Google Analytics and other tools to measure performance and derive actionable insights.
• Manage social media accounts by curating and scheduling engaging content that aligns with brand objectives.
• Plan, execute, and monitor email marketing campaigns to nurture leads and drive customer engagement.
• Collaborate with creative and content teams to produce marketing materials that support campaigns and enhance brand messaging.
• Stay updated on the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
• Identify growth opportunities by analyzing market trends, customer behavior, and competitor activity.
• Maintain a thorough understanding of AI applications in SEO and digital marketing to continuously improve campaign effectiveness.

Experience

2 Years

Apply By

Oct 16, 2026

Required Skills

• Search Engine Optimization
• Social Media Management
• Google Analytics
• Email Marketing
• Google Ads

Nice to Have Skills

• Pay Per Click Advertising
• Email Campaign Management
• Content Marketing
• Conversion Rate Optimization
• Marketing Automation
• Artificial Intelligence in Marketing
• Data Analysis