EDUCATIONAL Consultant and Digital Marketing EXPERT

Description

RMC Education Service Centre is seeking an experienced Educational Consultant and Digital Marketing Expert to join our team. This unique role combines in-depth knowledge of international education systems with expert digital marketing capabilities, focusing primarily on managing Meta ad campaigns, generating leads, and conducting effective social media outreach. The ideal candidate will possess excellent communication skills to guide students through study abroad options, program selections, and visa documentation processes. With a minimum of five years of relevant experience, this position requires a hands-on approach to digital marketing and educational consulting without team management responsibilities. In this position, you will leverage your expertise in content marketing and digital campaign optimization to increase the visibility of our educational services in a highly competitive market. Your role also includes personalized counseling to students, ensuring tailored academic advice that aligns with their goals and aspirations. The combination of strategic marketing and educational guidance is critical to expanding RMC Education Service Centre's reach and enhancing client satisfaction.

Responsibilities

• Manage and optimize Meta ad campaigns across Facebook and Instagram platforms to drive lead generation and engagement.
• Develop and oversee social media strategies that enhance brand awareness and student outreach.
• Utilize Meta Ads Manager and Facebook Ads Manager tools for audience targeting, custom audience creation, and retargeting campaigns.
• Monitor campaign budget allocation and optimize for the best return on investment using Campaign Budget Optimization techniques.
• Create and manage content marketing plans that resonate with prospective international students, highlighting study abroad opportunities.
• Conduct personalized student counseling sessions to help clients understand academic programs, visa documentation, and application procedures.
• Provide expert advice on selecting suitable international education programs based on individual client profiles and goals.
• Stay updated with the latest trends in digital marketing, social media tools, and international education policies to maintain competitive advantage.
• Collaborate with internal teams to ensure marketing campaigns align with educational consulting objectives.
• Track and analyze campaign performance data to report outcomes and improve future marketing strategies.
• Manage client relationships effectively by maintaining professional communication and providing consistent follow-up support.
• Handle administrative duties related to lead documentation, counseling appointments, and marketing campaign records.

Experience

5 Years

Apply By

Oct 15, 2026

Required Skills

• Student Counseling
• Content Marketing
• Meta Ads
• Meta Ads Manager
• Custom Audiences and Retargeting
• Campaign Budget Optimization
• Facebook Ads Manager
• Lead Generation
• Social Media Management
• International Education Systems

Nice to Have Skills

• Client Relationship Management
• Visa Documentation Guidance
• Communication Skills