Channel Sales Manager

Description

The Channel Sales Manager at Taimur Shah Group Pvt Ltd plays a vital role in driving revenue growth and expanding market presence through effective management of distribution channel partners. This professional is responsible for consistently achieving sales targets by supporting channel partners and distributors throughout the sales process, ensuring seamless communication, pricing discipline, and compliance with legal and contractual requirements. By building strong, trust-based relationships and acting as a liaison across internal functions, the Channel Sales Manager ensures streamlined sales operations and long-lasting collaboration with partners. The role demands expertise in channel sales, B2B sales, and distribution management, including proficiency in CRM and ERP systems for sales forecasting and reporting. The Channel Sales Manager crafts and implements targeted marketing campaigns, identifies new market opportunities, and organizes impactful partner engagement events to boost revenue and brand presence. While not managing a team, this position requires strong negotiation, analytical, and communication skills to successfully align cross-functional efforts and deliver exceptional results within the electrical and electronics sector.

Responsibilities

• Achieve assigned sales targets consistently by managing and optimizing the performance of distribution channel partners.
• Monitor channel performance regularly, analyze gaps against targets, and implement corrective actions to drive sales growth.
• Identify growth opportunities within existing partners and expand the active partner network to increase market reach.
• Support channel partners and distributors through the complete sales cycle, from order placement to after-sales follow-up.
• Ensure prompt and effective communication with internal teams to resolve partner queries and facilitate seamless order execution.
• Build and maintain strong, trust-based relationships with distributors and partners to foster loyalty and long-term collaboration.
• Develop accurate sales forecasts and invoicing reports using CRM and ERP systems to provide valuable insights for management decision-making.
• Track sell-in and sell-out data to support inventory planning, demand visibility, and operational efficiency.
• Prepare periodic performance dashboards and comprehensive sales reports for review by senior management.
• Oversee pricing escalation, negotiation, and approval processes to maintain pricing discipline and maximize profitability.
• Collaborate with finance and management teams to secure timely approval for special pricing or discount requests, ensuring alignment with company policy.
• Communicate effectively with Legal and Compliance teams to resolve issues and ensure contract and regulatory adherence across all channel agreements.
• Promote compliance excellence by monitoring credit terms, company policies, and regulatory requirements within the distribution network.
• Plan and execute dynamic marketing campaigns with the marketing department to boost revenue and capture new market segments.
• Identify and capitalize on untapped geographical regions and emerging customer segments to expand the company’s footprint.
• Support co-branded and joint marketing initiatives with key partners to strengthen brand equity and channel engagement.
• Function as a proactive liaison among cross-functional teams, streamlining sales operations including order management, invoicing, and logistics.
• Identify and address operational challenges to ensure smooth delivery of channel sales objectives and customer satisfaction.
• Organize and execute impactful Webex sessions, seminars, trade exhibitions, dealer meets, and networking events to enhance partner engagement and company visibility.
• Represent the company at industry forums and public events to solidify the brand’s position and build productive relationships.
• Maintain accurate and up-to-date records of channel partner agreements, credit limits, and performance history.
• Fulfill any additional responsibilities assigned by the Line Manager or General Manager of Sales.

Experience

5 Years

Apply By

Oct 17, 2026

Required Skills

• Distribution Management
• Event planning
• Communication
• Cross-functional Coordination
• Margin management
• Pricing Strategy
• Analytical ability
• Relationship Management
• Negotiation
• Sales reporting
• Sales Forecasting
• ERP
• CRM
• B2B Sales
• Channel Sales

Nice to Have Skills

• MBA
• Public engagement
• contractual requirements
• MS Office
• Market Analysis
• Customer Relationship Management