Digital Marketing & Social Media Specialist
Utech
Published Date: • Lahore, Pakistan (On-Site)
Description
We are looking for a Digital Marketing & Social Media Specialist to manage and grow our online presence across social media, search engines, our website, and digital advertising platforms.
Responsibilities
- Develop, implement, and manage digital marketing campaigns across social media and paid advertising platforms.
- Create, edit, and publish engaging content for business social media pages to enhance brand visibility.
- Monitor and optimize Facebook and Instagram Ads campaigns to maximize performance and budget efficiency.
- Manage Google Ads campaigns with a focus on achieving high conversion rates and improving return on investment.
- Optimize website and social media content for search engines to improve organic search rankings using SEO best practices.
- Analyze digital marketing metrics and prepare reports to track campaign success and identify areas for improvement.
- Collaborate with internal teams to align content and brand strategy with overall company goals.
- Utilize tools and techniques to monitor competitors’ digital marketing activities and market trends.
- Maintain a strong understanding of Google Search algorithms and update SEO content strategy accordingly.
- Write compelling and clear marketing copy that effectively targets and converts prospective customers.
- Manage and update business social media profiles to maintain an active and consistent online presence.
- Stay current with emerging digital marketing trends, tools, and best practices to continuously improve marketing efforts.
Experience
1 Year
Apply By
Required Skills
- Social Media Management
- Paid Advertising
- Facebook Ads
- instagram Ads
- Google Ads
Nice to Have Skills
- Content Creation
- Search Engine Optimization
- Brand Strategy
- SEO Content Optimization
- Content Writing
- Digital Marketing Analytics