PPC Specialist
Ad-tivity
Published Date: • Remote
Description
As a PPC Specialist at Ad-tivity, you will collaborate regularly with designers and video editors to test and improve creative assets, ensuring campaigns are engaging and effective. You will also be responsible for preparing clear performance reports in Excel and presenting your analysis to internal teams and clients. This is a critical role that requires hands-on experience with Google Ads, Meta Ads Manager, and a solid understanding of Google Analytics. While managing a team is not part of this role, the successful candidate must be a self-starter with strong organizational and analytical skills to handle multiple campaigns simultaneously. Experience with TikTok Ads Manager and knowledge of conversion tracking or A/B testing are desirable additions. The position is ideal for someone with 6 months to 2 years of paid media agency experience seeking to contribute to high-impact digital marketing efforts.
Responsibilities
- Set up, monitor, and optimize PPC campaigns across Google Ads, Meta, and TikTok platforms.
- Conduct detailed keyword research and develop targeted keyword strategies to improve campaign relevance and reach.
- Create compelling and persuasive ad copy; test different variations to improve click-through rates and conversion rates.
- Manage and adjust campaign budgets and bids to maximize return on ad spend (ROAS) and reduce cost per acquisition (CPA).
- Use Google Analytics and platform-specific dashboards to track, analyze, and report on campaign performance metrics.
- Compile and present clear, data-driven performance reports to internal teams and clients using Excel and presentation tools.
- Collaborate with creative teams including designers and video editors to test and refine ad creatives for better engagement.
- Maintain compliance with platform policies and best practices to ensure campaigns perform optimally and avoid penalties.
- Stay updated on industry trends, new tools, and platform changes to continuously improve paid media strategies.
- Monitor competitors' advertising strategies and campaign performance to identify opportunities and threats.
- Implement conversion tracking and pixel setup to accurately measure campaign outcomes when applicable.
- Conduct A/B testing for ads, landing pages, and other campaign elements to optimize performance.
Experience
1 Year
Apply By
Required Skills
- Google Ads Management
- Campaign Optimization
- Google Ads
- Google Analytics
- Meta Ads Manager
- Keyword Research
- copywriting
- Campaign Budget Management
- Performance Reporting
- Excel
Nice to Have Skills
- TikTok Ads Manager
- Conversion Tracking
- A/B Testing
- Creative Collaboration