Meta Ads Specialist / E‐commerce Sales (Part‐Time, Path to Full‐Time)

Description

AGI Group is seeking a dedicated Meta Ads Specialist to drive online sales for its US-based activewear and athleisure brand, Körperpflege Collection. This part-time role is designed for someone experienced in managing Facebook and Instagram ad campaigns, focusing on targeting US customers with the goal of growing sales. The position starts at 4 hours per day with the potential to transition to full-time as sales performance improves. The ideal candidate is based in Karachi, comfortable working in US time zones, and has proven success in e-commerce advertising, particularly within the apparel sector. The role involves planning, launching, and optimizing ad campaigns using Meta Ads Manager and conversion tracking tools like Meta Pixel. The specialist will test various creative materials, audience sets, and promotional offers to maximize return on ad spend (ROAS) and increase orders. This position requires regular weekly visits to the Karachi office, emphasizing a hybrid work setup. The candidate does not manage a team but plays a critical role in scaling online sales through strategic campaign management and data-driven decisions.

Responsibilities

• Develop and execute effective Facebook and Instagram advertising campaigns targeting US consumers to drive e-commerce sales for an activewear brand.
• Set up and monitor conversion tracking using Meta Pixel and Ads Manager to assess campaign performance and optimize accordingly.
• Analyze campaign data to test and refine creatives, target audiences, and promotional offers to ensure profitable ad spend and sales growth.
• Provide detailed weekly reports on advertising spend, return on ad spend (ROAS), and order volumes to stakeholders.
• Collaborate closely with the marketing and sales teams to align advertising campaigns with business objectives and seasonal sales goals.
• Maintain strong knowledge of US shopper behavior and online purchasing trends to tailor advertising strategies effectively.
• Work hybrid with a requirement of attending the Karachi office for approximately one hour weekly to coordinate with the team and review campaign progress.
• Manage multiple ad campaigns simultaneously, ensuring timely adjustments to optimize performance and budget utilization.
• Keep up to date with changes and updates within Meta Ads platforms and e-commerce marketing best practices.
• Demonstrate initiative in proposing innovative targeting and creative strategies to enhance campaign effectiveness and sales results.

Experience

3 Years

Apply By

Oct 21, 2026

Required Skills

• Meta Ads Manager
• E-commerce platforms
• Facebook Ads Optimization

Nice to Have Skills

• Campaign Strategy
• Audience Targeting
• Conversion Tracking
• Data Analysis
• Digital Marketing Analytics
• Online Consumer Behavior
• Creative Testing