Senior Creative Strategist
Aikon World LLC
PKR 220,000 • Published Date: • Lahore, Pakistan (Hybrid)
Description
We are seeking an experienced Creative Strategist to develop high-performing strategies for brands across different industries. The ideal candidate must combine expertise in Meta advertising and direct-response creative with a strong understanding of organic content, social-media trends and branding.
Responsibilities
- Develop paid creative strategies for clients across different industries.
- Research audiences, pain points, desires, objections, motivations and buying behaviour.
- Generate ad concepts, angles, hooks, offers, scripts, headlines and calls to action.
- Build structured creative-testing roadmaps across formats, messages, hooks and audience segments.
- Create detailed briefs and storyboards for designers, editors and content creators.
- Analyse campaign performance with media buyers and respond to creative fatigue.
- Identify winning patterns and recommend iterations and scaling opportunities.
- Monitor competitors, industry trends, viral formats and the Meta Ad Library.
- Develop organic content ideas, pillars and calendars.
- Ensure paid and organic content follows clear branding, positioning and communication guidelines.
- Manage the creative team, review deliverables and maintain quality across multiple clients.
- Organise creative research, briefs, test results, insights and winning advertisements.
- Present strategies and recommendations clearly to clients and internal teams.
Requirements
- Proven creative-strategy experience with multiple brands or industries.
- Strong understanding of Meta advertising and direct-response marketing.
- Excellent copywriting, storytelling, research and communication skills.
- Solid understanding of organic content, branding and social-first creative.
- Knowledge of customer awareness stages, funnels and consumer psychology.
- Familiarity with UGC, short-form videos, static ads, carousels and motion graphics.
- Experience managing designers, video editors, copywriters or content creators.
- Experience with e-commerce or performance-marketing brands.
- Ability to manage multiple campaigns, clients and deadlines.
- Proficiency in Meta Ads Manager, Meta Ad Library, Google Sheets and project-management tools.
Experience
5 Years
Apply By
Required Skills
- storyboarding
- Graphic Design
- Meta Ads Manager
- Brand Identity Development
- Market Research Analytics
- Social Media Management
- copywriting
- Creative Team Leadership
Nice to Have Skills
- Customer Research
- Competitor Analysis
- Digital Marketing Strategy
- Content Strategy