Social Media Manager

Description

Akram Medical Complex is seeking a dynamic Social Media Manager to oversee and drive the digital presence of a trusted healthcare brand. This role requires a versatile professional capable of managing social media strategy, content creation, analytics, community engagement, and website development. The successful candidate will contribute to building awareness, driving engagement, and supporting the company’s mission to be the Your Trusted Wellness Partner. The position is onsite in Lahore and involves executing creative campaigns and managing multiple social media platforms effectively. The Social Media Manager will not only develop and implement strategic plans to enhance brand visibility but also handle day-to-day content production and paid advertising efforts. This position demands a mix of creativity, analytical thinking, and technical skills in social media tools and content management systems. While this role does not include managing a team, the individual will collaborate closely within cross-functional groups and be expected to demonstrate strong discipline, innovation, and commitment to continuous learning in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive social media strategies that align with Akram Medical Complex’s brand goals and target audience.
• Create engaging and informative content, including social media posts, infographics, videos, and reels, tailored for various platforms such as Facebook, Instagram, and Google.
• Manage and optimize paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads to maximize reach and conversions.
• Monitor social media analytics and key performance indicators to evaluate the success of campaigns and adjust strategies accordingly.
• Engage with the online community by responding to comments, messages, and reviews to foster a positive brand image and strong community relations.
• Oversee website content management and updates via WordPress, ensuring the site remains current, user-friendly, and aligned with digital marketing activities.
• Coordinate with designers, content creators, and external agencies as needed to maintain consistency and quality in digital communications.
• Apply SEO and social search optimization best practices to increase organic visibility and traffic to social media channels and the website.
• Set SMART goals and design KPI frameworks that drive measurable growth and track progress towards marketing objectives.
• Continuously research and apply new digital marketing trends, tools, and best practices to keep Akram Medical Complex at the forefront of digital engagement.

Experience

Fresh

Apply By

Dec 10, 2026

Required Skills

• Social Media Strategy
• Content Creation
• SEO And Social Search Optimization
• SMART Goal Setting and KPI Framework Design
• Website Development
• Paid advertising campaign management
• Content Writing

Nice to Have Skills

• Social Media Analytics
• Community management
• Graphic Design
• Video Shooting and Editing
• WordPress Management
• Creativity
• Discipline
• Digital Marketing Trends