Growth & Products Executive

Description

The Growth & Products Executive at Al Kashif Global plays a pivotal role in implementing the Product-Led Growth Strategy and integrating outcome-driven innovation principles to optimize product performance and customer satisfaction. Working without direct team management responsibilities, the executive collaborates cross-functionally to research customer needs and utilize frameworks like Jobs-to-be-Done (JTBD) to inform product development and marketing tactics. This position demands a proactive approach to managing digital content and marketing assets, conducting impactful product demonstrations, and continuously identifying new growth opportunities through data-driven insights. The role requires strong communication skills, creativity, and a tech-savvy mindset to drive measurable success in digital growth and market penetration.

Responsibilities

• Develop and execute AI-based digital marketing campaigns tailored to target B2B customers and increase lead generation.
• Manage and update multiple social media accounts to consistently engage and grow the company’s online audience.
• Conduct thorough customer research using methodologies such as the Jobs-to-be-Done framework to understand and address market demands.
• Create, update, and maintain the company website ensuring accurate content, SEO optimization, and a user-friendly interface.
• Execute product demonstrations that clearly communicate product value propositions to prospective clients and partners.
• Identify and develop business partnerships to enhance company growth and market reach.
• Implement Product-Led Growth strategies to drive user acquisition, retention, and expansion.
• Analyze digital marketing performance metrics to optimize campaign effectiveness and inform strategic decisions.
• Collaborate with cross-functional teams including sales, content, and development to align growth initiatives with business objectives.
• Leverage Outcome-Driven Innovation principles to prioritize product features and enhancements based on customer outcomes.
• Stay current with AI marketing tools and digital growth trends to continually refine marketing and product strategies.
• Prepare detailed reports and presentations on growth activities and results for senior management review.
• Maintain a proactive and creative approach to solving challenges related to digital marketing and product growth.

Experience

3 Years

Apply By

Nov 28, 2026

Required Skills

• Growth Marketing
• Lead Generation
• Digital Marketing Campaigns
• Website Development
• Content Creation
• Social Media Management
• AI Marketing Tools
• Outcome-Driven Innovation (ODI)
• Product-led Growth Strategy
• Jobs-to-be-Done (JTBD) Framework
• Cross-Functional Leadership
• Customer Research

Nice to Have Skills

• Business Partnerships
• SEO Optimization
• Data Analysis
• Communication
• Creativity
• Proactive attitude