Meta Ads Expert

Description

Al Shaheen Advertising is seeking a skilled and experienced Meta Ads Expert to lead and manage a team of 20 professionals in designing and executing advertising campaigns across Facebook and Instagram. This role requires a results-driven individual who can develop effective campaign strategies that align with business objectives, leveraging deep knowledge of Meta Ads Manager tools and audience targeting techniques. The ideal candidate will have a strong analytical mindset, enabling them to continuously optimize ads for better performance and cost efficiency. With at least five years of experience, the candidate will oversee multiple campaigns and budgets, ensuring that advertising efforts drive measurable results and maximize return on ad spend. The Meta Ads Expert will stay current with the latest features, policies, and trends within the Meta advertising ecosystem, applying best practices in campaign creation, testing, and optimization. The role involves managing complex campaign structures including retargeting, lookalike audiences, and tracking conversions via Meta Pixel and Conversions API. The incumbent will prepare detailed performance reports, provide actionable insights, and collaborate closely with internal teams and external partners. Strong communication skills and the ability to multitask effectively are essential in this dynamic and fast-paced environment.

Responsibilities

• Plan, create, and manage Meta advertising campaigns on Facebook and Instagram.
• Lead and mentor a team of 20 advertising professionals, ensuring collaborative success and growth.
• Develop comprehensive campaign strategies based on clearly defined business goals and target audience analysis.
• Conduct detailed audience research and competitor analysis to identify opportunities and refine campaign planning.
• Create and test diverse ad creatives, copy variations, audience segments, and campaign structures for optimal results.
• Monitor key performance indicators such as click-through rate, cost per click, cost per impression, cost per lead, cost per acquisition, return on ad spend, and conversion rates.
• Continuously optimize campaigns by making data-driven adjustments to improve performance and reduce acquisition costs.
• Set up and maintain Meta Pixel, Conversions API, events, and overall conversion tracking to ensure accurate reporting.
• Manage and optimize advertising budgets efficiently to maximize campaign reach and profitability.
• Prepare regular, detailed performance reports and provide actionable insights to stakeholders for decision making.
• Stay updated with Meta Ads Manager’s latest tools, functionalities, policies, and algorithm changes.
• Implement A/B testing strategies for creative assets and campaign parameters to enhance effectiveness.
• Coordinate with e-commerce platforms like Shopify and WooCommerce for integrated campaign management, when applicable.
• Leverage complementary tools such as Google Analytics/GA4 and other tracking systems to deepen performance analysis.
• Collaborate with creative teams and utilize design tools like Canva to support campaign creative development.
• Handle multiple campaigns and budgets simultaneously while maintaining high standards of quality and performance.

Experience

5 Years

Apply By

Oct 25, 2026

Required Skills

• Audience Targeting
• Retargeting and lookalike audiences
• E-commerce Advertising
• Lead Generation Campaigns
• Campaign Performance Analysis
• A/B Testing
• Conversions API
• Meta Pixel Setup
• Meta Business Suite
• Meta Ads Manager Budget Optimization
• Facebook Ads Manager
• Budget Management
• Campaign Optimization
• Meta Ads Manager

Nice to Have Skills

• google analytics/GA4
• Conversion Rate Optimization (CRO)
• Shopify
• WooCommerce
• Creative Tools (e.g., Canva)