Social Media Manager

Description

The Social Media Manager will be responsible for managing Alframed's presence across relevant social media channels by creating engaging and professional content that highlights the company's products, manufacturing capabilities, and quality standards. The role involves developing content calendars, producing a variety of digital content including posts, videos, and reels, and writing targeted marketing copy aimed at international business audiences. Regular monitoring and analysis of campaign performance and social media metrics will inform strategy adjustments to maximize B2B lead generation and brand awareness. Collaboration with internal teams and external creative professionals ensures content aligns with corporate messaging and marketing objectives. Staying informed on social media trends, tools, and best practices is essential to maintain Alframed's competitive edge.

Responsibilities

• Develop and implement strategic social media marketing plans aligned with company goals.
• Manage and optimize social media profiles on LinkedIn, Instagram, Facebook, YouTube, and other platforms relevant to the target industry.
• Create and maintain detailed content calendars ensuring consistent posting schedules across all channels.
• Produce diverse digital content including posts, professional videos, reels, product presentations, and written content to effectively showcase surgical instruments and manufacturing expertise.
• Craft clear, professional captions, product descriptions, and marketing copy tailored for international B2B audiences such as buyers, importers, distributors, and medical companies.
• Plan and execute paid advertising campaigns using Meta Ads and other platforms to boost lead generation and brand visibility.
• Research and analyze competitor activities, international market trends, and customer segments to refine social media strategy.
• Track, analyze, and report on social media performance metrics including engagement rates, lead quality, and return on investment to inform data-driven decisions.
• Collaborate with sales, production, and creative teams including photographers, videographers, and graphic designers to produce accurate and impactful content.
• Ensure consistent and professional representation of the Alframed brand across all digital channels.
• Stay current with social media trends, emerging digital marketing tools, and new advertising opportunities to enhance campaign effectiveness.
• Manage multiple social media campaigns simultaneously while meeting deadlines and maintaining high standards of quality.
• Adapt communication of technical product information into engaging and accessible social media content.
• Use analytics tools such as Google Analytics and Social Media Insights for performance monitoring and content optimization.

Experience

2 Years

Apply By

Nov 7, 2026

Required Skills

• Social Media Analytics
• Campaign Management
• Lead Generation
• copywriting
• B2B Marketing
• Paid Advertising Management
• Content Creation
• Analytics and Reporting (Google Analytics, Social Media Insights)
• Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
• Social Media Management
• Audience Engagement
• Brand Management
• Content Strategy

Nice to Have Skills

• Meta Business Suite
• Canva
• Adobe Creative Suite
• CapCut
• Competitive Research
• Project Management