MANAGER – PARTNERSHIPS & Alliances

Description

The Manager – Partnerships & Alliances at Amanah Group of Companies plays a critical role in driving strategic brand acquisitions, alliances, and commercial collaborations that enhance the company’s integrated digital-physical promotional platform at Amanah Mall. This leadership position involves identifying and onboarding external retail brands, corporate partners, and key stakeholders to participate in joint marketing campaigns, tenant partnership programs, and exciting on-site activations. The manager leads a dedicated team of 10 professionals, steering cross-functional collaboration with marketing, operations, and digital teams to deliver co-branded promotions and elevate brand visibility effectively. This role demands a results-driven approach centered on relationship building, deal negotiation, and effective campaign execution. The manager crafts persuasive proposals and pitch decks tailored to prospective brands, oversees campaign coordination including sponsored lucky draws and seasonal festivals, and delivers insightful performance reports to optimize partner satisfaction and engagement. Ideal candidates possess 5 years of experience within brand management, strategic partnerships, or business development, coupled with a strong network, excellent client management skills, and a proactive, energetic work style aligned with the dynamic retail and promotional environment of Amanah Mall.

Responsibilities

• Identify and secure strategic retail brands, corporate partners, and external collaborators to join Amanah Mall’s promotional ecosystem and co-marketing campaigns.
• Lead and manage a team of 10 professionals to ensure seamless execution of partnership strategies and campaign initiatives.
• Develop and maintain strong, proactive relationships with tenant partners and brand collaborators to maximize campaign visibility and engagement.
• Coordinate and oversee operational aspects of mall-wide promotional campaigns, sponsored lucky draws, seasonal festivals, and onsite experiential activations.
• Collaborate closely with marketing, operations, and digital teams to ensure flawless integration of digital placements and physical activation setups within the mall environment.
• Create compelling commercial proposals, pitch decks, and partnership packages to attract and onboard new brands and sponsors.
• Negotiate partnership terms including collaboration deliverables, sponsorship agreements, promotional space leases, and commercial deal structuring with merchants and partners.
• Monitor, analyze and report on campaign participation metrics, partner engagement, foot traffic impact, and overall campaign effectiveness.
• Drive the end-to-end execution of joint business plans that align with Amanah Group's strategic goals and revenue pipeline targets.
• Apply go-to-market strategies to optimize brand partnership activities and leverage market opportunities within the retail and mall ecosystem.

Experience

5 Years

Apply By

Nov 17, 2026

Required Skills

• Strategic Partnership Development
• Alliance Strategy
• Go-to-Market Strategy
• Joint Business Planning
• Negotiation and Deal Structuring
• Revenue Pipeline Management
• CRM And Partner Management Platforms
• Client Relationship Management
• Campaign Management
• Presentation and proposal development

Nice to Have Skills

• Project Coordination
• Cross-functional Team Collaboration
• Market Research and Analysis
• Event Management