Partnerships & Alliances Executive
Amanah group of companies
Published Date: • Lahore, Pakistan (On-Site)
Description
Join Amanah Group of Companies as a Partnerships & Alliances Executive, where you will play a pivotal role in expanding the company's ecosystem by building and nurturing strategic relationships with external brands, retailers, and corporate partners. In this position, you will lead brand onboarding efforts and drive collaborative marketing initiatives to promote mutual growth. Your responsibilities include developing and managing campaigns, coordinating promotional events, and maintaining strong alliances that enhance engagement and maximize returns on investment. This role demands hands-on coordination with internal marketing, operations, and digital teams to ensure flawless execution of co-branded promotions and customer engagement activities. This position is ideal for professionals with 1 to 3 years of experience in brand management, strategic partnerships, or B2B business development, particularly within retail, mall environments, or advertising agencies. You will be expected to leverage your strong networking skills, creative marketing insights, and negotiation capabilities to pitch compelling proposals and close partnership deals. While this role does not involve managing a team, it requires a results-driven approach and excellent client relationship management skills to achieve business objectives and drive sustained alliance performance.
Responsibilities
- Identify and secure new brand partners, retailers, and corporate collaborators to join the company’s marketing ecosystem.
- Develop and execute collaborative campaigns including mall-wide promotions, lucky draws, seasonal festivals, and experiential onsite activations.
- Maintain and strengthen long-term relationships with existing partner brands to maximize engagement, visibility, and return on investment.
- Collaborate with marketing, operations, and digital departments to ensure seamless integration and execution of co-branded promotions and activations.
- Create persuasive commercial proposals, pitch decks, and partnership packages tailored to prospective partners.
- Negotiate terms for collaborations, sponsorship values, and use of promotional spaces to finalize mutually beneficial deals.
- Track and analyze campaign participation, foot traffic conversions, and partner satisfaction to optimize alliance strategies and report performance regularly.
- Stay updated on market trends and competitor activities to identify new opportunities for business development and partnership expansion.
Experience
3 Years
Apply By
Required Skills
- Strategic Partnership Development
- Business Development
- Market Analysis
- Relationship Management
- Negotiation
- Campaign Management
- Client Relationship Management
- Sales Pitching
Nice to Have Skills
- Presentation Skills
- Cross-functional collaboration