SENIOR MANAGER – PARTNERSHIPS & Alliances

Description

Amanah Group of Companies is seeking an experienced Senior Manager – Partnerships & Alliances to drive the commercial growth of Enaam.pk through strategic brand acquisitions and corporate collaborations. In this senior leadership role, you will lead a team of 10 professionals to build and manage a strong ecosystem of retail brands and corporate partners. You will own the end-to-end alliance lifecycle, from identifying and pitching high-value external brands to integrating them into large-scale promotional campaigns, festivals, and experiential activations at Amanah Mall, Lahore. Reporting directly to the Chief Executive Officer and Head of Growth, you will play a critical role in scaling the brand presence and shopper engagement through exclusive partnerships and innovative marketing initiatives. The role demands a mastery of strategic partnership development, alliance management, and commercial negotiation, along with expertise in cross-functional coordination with marketing, operations, and digital teams. You will cultivate lasting C-suite relationships with retail and brand partners, ensuring mutually beneficial collaborations that drive foot traffic and high-intent engagement across the mall. Using data-driven performance metrics, you will evaluate campaign returns and provide strategic insights to executive leadership. This position requires an MBA-qualified leader with 10 or more years of progressive experience in strategic partnerships and B2B business development, particularly in large-scale retail or media environments.

Responsibilities

• Develop and implement the comprehensive strategy for brand acquisitions, corporate alliances, and merchant onboarding to expand the Enaam.pk partnership ecosystem.
• Identify, approach, and secure premium retail brands, anchor tenants, and corporate partners for exclusive co-marketing and promotional campaigns.
• Oversee the integration of key brand partners into mall-wide promotions, high-visibility lucky draws, seasonal festivals, and experiential activations.
• Build and maintain executive-level relationships with partners to foster long-term, strategic commercial alliances.
• Collaborate closely with marketing, operations, and digital technology teams to ensure seamless execution of co-branded digital and physical campaign activations.
• Lead the development of sophisticated commercial proposals, partnership frameworks, and custom sponsorship packages.
• Negotiate partnership contracts, including terms, revenue-sharing agreements, sponsorship values, and allocation of promotional spaces.
• Define and track key performance indicators such as campaign participation, foot traffic conversion, and partner return on investment to measure success and inform strategic decisions.
• Manage and guide a team of 10 professionals focused on partnership development, ensuring alignment with organizational goals and fostering professional growth.
• Report regularly to executive leadership on partnership performance, campaign outcomes, and future growth opportunities.

Experience

10 Years

Apply By

Nov 17, 2026

Required Skills

• Strategic Partnership Development
• Alliance Management
• Go-to-Market Strategy
• Partnership Negotiation
• Partner Relationship Management (PRM) Platforms
• Corporate Relationship Management
• Contract Negotiation
• Commercial Deal Structuring
• Campaign Management
• Performance and ROI Tracking
• Team Leadership
• Executive Networking
• Strategic Planning

Nice to Have Skills

• Cross-functional collaboration