Assistant Manager - Brand & Digital Marketing
Apex Group
Published Date: • Lahore, Pakistan (On-Site)
Description
Job Title: Assistant Manager – Brand & Digital Marketing
Reports To: Head of Sales & Marketing
Location: Lahore, Pakistan (On-site)
About Us
Apex Group is one of Lahore's fastest-growing real estate development companies, built on a simple promise — Developing Happy Places. We don't just build properties; we craft communities and experiences that people are proud to call home.
EstateX is our bold new proptech venture — Pakistan's emerging platform for verified property data, transparent listings, and a smarter real estate experience.
The Role
We're looking for a Assistant Manager – Brand & Digital Marketing who is equal parts creative visionary and data-driven executor. This is a high-impact, blended role sitting at the intersection of Apex Group's real estate brand and the EstateX platform launch.
You'll lead a hybrid team of in-house creatives and outsourced specialists, own the full marketing funnel — from brand identity to performance campaigns
Responsibilities
What You'll Own
Brand Strategy & Identity
- Define, protect, and evolve the Apex Group and EstateX brand across all touchpoints
- Develop brand guidelines, tone of voice, and visual identity standards
- Ensure consistent brand experience across digital, print, events, and in-person channels
Digital Marketing & Performance
- Plan and execute paid campaigns across Meta, Google, TikTok, and property portals (Zameen, Bayut)
- Own ROAS, CPL, and conversion targets — optimise continuously based on data
- Manage SEO/SEM strategy to drive organic growth and platform visibility for EstateX
- Oversee email marketing, WhatsApp campaigns, and CRM-based lead nurturing
- Leverage AI tools to accelerate content creation, ad copywriting, and campaign ideation
Content & Creative Direction
- Brief and manage in-house Graphic Designer and outsourced videographer/photographer
- Oversee content calendar for social media, blog, property listings, and the EstateX platform
- Ensure all creative output meets brand standards and campaign objectives
EstateX Platform Marketing (Pre-Launch)
- Lead the EstateX go-to-market strategy ahead of October 2026 launch
- Build pre-launch awareness, community engagement, and channel partnerships
- Coordinate with the Platform Manager and tech team on UX copy, landing pages, and digital assets
Analytics & Reporting
- Track KPIs weekly; present monthly marketing performance reports to leadership
- Manage and optimise the marketing budget with full accountability for spend efficiency
- Identify market trends in Pakistan's proptech and real estate landscape
Team & Vendor Management
- Manage and mentor a blended team (in-house + outsourced)
- Manage agency/freelancer relationships for video, photography, and specialist content
Requirements:
Essential
- 4 to 5 years of experience in digital/brand marketing — real estate, proptech, or tech-adjacent experience is a strong plus
- Proven track record managing paid campaigns (Meta Ads, Google Ads) with measurable ROAS outcomes
- Hands-on experience with content strategy, social media management, and brand development
- Comfortable working with creative teams — you can brief a designer, review a video script, and write sharp copy yourself
- Strong analytical mindset — you make decisions with data, not gut alone
- Proficiency in tools: Meta Business Suite, Google Analytics, Canva/Adobe suite, CRM platforms
Preferred
- Experience with proptech platforms, real estate portals, or property marketing
- Prior experience managing outsourced creative vendors or agencies
- Familiarity with Pakistan's digital marketing landscape (Zameen.com, OLX, property portal advertising)
- Understanding of SEO/content marketing for lead generation
Competencies That Will Set You Apart
- Creative with commercial instincts — you know what looks good AND what converts
- Self-starter who thrives in a lean, fast-moving environment
- Excellent communicator — you can present ideas to leadership and brief a junior designer with equal clarity
- Ownership mindset — you don't wait to be told; you identify the gap and fill it
- Working knowledge of AI-powered marketing tools for content generation, ad copy, and creative workflows — you use AI to work faster, not as a replacement for strategic thinking
Experience
4 Years
Apply By
Required Skills
- Google Analytics
- Digital Marketing Strategy
- Brand Strategy
- Content Marketing
- Social Media Management
- Paid Advertising Management
- Marketing Analytics
- Campaign Management
- Google Ads
- PPC Campaign Management
- Meta Business Suite
Nice to Have Skills
- SEO
- CRM Software
- Content Creation
- Vendor Management
- Creative Briefing
- copywriting
- Team Leadership
- Adobe suite
- Canva
- Real Estate Marketing
- PropTech platforms
- Competitor Analysis
- Customer Relationship Management
- Lead generation strategies