Marketing and Media Handling

Description

Arbab Jewellers is seeking a skilled Marketing and Media Handling professional with at least five years of experience to join our team. The ideal candidate will develop and implement effective digital marketing strategies that elevate the brand's visibility and engage our target audience through various online channels. This role requires expertise in managing social media platforms, optimizing search engine performance, and executing media planning and buying campaigns using top tools such as Google Ads and Meta Ads Manager. The candidate should possess a strong capability to launch, monitor, and optimize campaigns to maximize return on investment and boost overall marketing performance. This position demands exceptional written and verbal communication skills to ensure that all brand messaging and promotional materials align with corporate guidelines and uphold the company's standards. The candidate will engage in detailed campaign trafficking and optimization using platforms such as Campaign Manager 360 and perform performance measurement and attribution tasks with tools like Google Analytics 4. While this role does not include team management responsibilities, it offers a vital opportunity to contribute significantly to Arbab Jewellers’ marketing success and build expertise in media handling within a dynamic retail environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that drive brand awareness and customer engagement.
• Manage and optimize social media channels to enhance audience interaction and promote brand activities.
• Perform search engine optimization tasks to improve organic search rankings and website traffic.
• Plan and buy media placements effectively using digital advertising platforms such as Google Ads and Meta Ads Manager.
• Monitor, manage, and optimize campaign trafficking through Campaign Manager 360 to ensure seamless ad delivery.
• Conduct performance measurement and attribution analysis utilizing Google Analytics 4 and UTM tagging to track campaign success.
• Generate detailed reports on organic traffic and campaign performance to inform strategic marketing decisions.
• Ensure all marketing communications are clear, professional, and fully compliant with brand standards and corporate guidelines.
• Collaborate closely with internal stakeholders to align promotional messaging with business goals and marketing plans.
• Constantly review market trends and competitor activities to identify opportunities for innovation and growth in marketing efforts.
• Maintain accuracy in digital asset management and campaign documentation to support transparency and accountability in marketing initiatives.
• Analyze campaign data regularly to identify performance gaps and recommend improvements for ongoing and future campaigns.
• Stay updated on the latest digital marketing tools, techniques, and best practices for continuous professional development.

Experience

5 Years

Apply By

Dec 10, 2026

Required Skills

• Digital Marketing Strategy
• Search Engine Optimization
• Media Planning and Buying (Google Ads, Meta Ads Manager)
• Campaign Trafficking and Optimization (Campaign Manager 360)
• Performance Measurement and Attribution (Google Analytics 4, UTM tagging)
• Google Analytics 4 Organic Traffic Reporting

Nice to Have Skills

• Social Media Management
• Meta Ads Manager Campaign Operations
• Content Creation
• Analytical thinking
• Attention to detail
• Brand Management
• Communication