Search Engine Optimization

Ashwheelz Pvt Ltd

PKR 0 • Published Date: • Lahore, USA (On-Site)

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Description

Ashwheelz Pvt Ltd is seeking a dedicated and skilled Search Engine Optimization specialist with at least one year of practical experience to enhance the online visibility and search engine rankings of our digital assets. The ideal candidate is proficient in keyword research, technical SEO, and the use of Google Analytics 4, with a strong understanding of on-page and off-page SEO techniques. This role demands a detail-oriented individual capable of performing technical SEO audits, optimizing website content and structure, and analyzing competitor strategies to ensure continuous improvement in organic search performance. Candidates should demonstrate excellent analytical and communication skills and be comfortable collaborating with content creators and web developers to implement effective SEO strategies. This position does not include team management responsibilities but plays a critical role in driving the company’s digital marketing goals through well-rounded SEO tactics. The candidate will leverage various SEO tools to monitor site health, execute link-building initiatives, prepare detailed reports, and work closely with cross-functional teams to maintain and improve the performance of our websites across search engines. A degree in Marketing, Digital Marketing, IT, Business Administration, or related fields is preferred, though candidates from any discipline with relevant experience and knowledge are encouraged to apply.

Responsibilities

• Conduct thorough keyword research to identify valuable keywords and capitalize on search opportunities for the company's digital platforms.

• Optimize website content including meta titles, meta descriptions, headings, and URLs to improve search engine relevance and user experience.

• Enhance website rankings on Google, Bing, and other major search engines through strategic on-page and off-page SEO initiatives.

• Perform comprehensive technical SEO audits to identify and resolve site performance, crawlability, indexing, and speed issues.

• Develop and execute ethical link-building strategies to build high-quality backlinks and increase domain authority.

• Continuously monitor website traffic, keyword rankings, and organic search performance to evaluate SEO effectiveness and identify growth areas.

• Utilize Google Analytics 4 and Google Search Console to track key SEO metrics, measure ROI, and generate actionable insights.

• Optimize website content, improve internal linking, and ensure images are SEO-friendly to maximize SEO outcomes.

• Analyze competitors’ SEO tactics to benchmark performance and uncover new strategies and opportunities.

• Collaborate effectively with content writers and web developers to implement SEO best practices and technical improvements.

• Prepare detailed weekly and monthly SEO performance reports for stakeholders highlighting trends and recommendations.

• Stay updated with the latest SEO trends, algorithm changes, and best practices to maintain and enhance the website’s competitive edge.

Experience

1 Year

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