Marketing Manager
Athgadlang
PKR 200,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
The Marketing Manager at Athgadlang leads a dynamic team of 9 professionals to develop and execute marketing strategies that drive brand awareness and business growth. This role demands strong expertise in digital marketing, content marketing, market research, and search engine optimization to effectively position the company in competitive markets. The Marketing Manager collaborates with cross-functional teams to create impactful campaigns, analyze market trends, and optimize marketing channels to maximize reach and engagement. With at least 6 years of experience, the ideal candidate demonstrates exceptional leadership and project management abilities to oversee multiple initiatives while mentoring team members towards achieving collective goals. This position requires a strategic thinker who can blend creativity with analytical skills, ensuring all marketing efforts align with the company’s objectives. The Marketing Manager manages campaign budgets, monitors performance metrics, and continuously refines approaches based on data-driven insights. By fostering strong communication within the team and across departments, the Marketing Manager ensures cohesive execution of marketing plans that resonate with target audiences and drive measurable results.
Responsibilities
- Develop, implement, and manage comprehensive marketing strategies across digital and traditional channels to achieve company goals.
- Lead and mentor a team of 9 marketing professionals, providing guidance, support, and performance evaluations to build a high-performing unit.
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the marketplace.
- Oversee creation and delivery of engaging content that supports brand messaging and attracts potential customers.
- Plan and execute SEO initiatives to improve organic search rankings and drive relevant website traffic.
- Coordinate marketing campaigns from concept through deployment, ensuring timelines and budgets are met.
- Analyze marketing data and campaign performance metrics to optimize ongoing and future marketing activities.
- Collaborate with sales, product development, and other internal teams to align marketing efforts with business objectives.
- Manage marketing budget effectively, allocating resources to maximize return on investment.
- Stay current with industry trends, tools, and best practices to continuously enhance marketing strategies.
- Prepare periodic reports for senior management detailing marketing results and key insights.
- Identify new channels and opportunities to reach target audiences and grow the company’s market presence.
Experience
6 Years
Apply By
Required Skills
- Digital Marketing
- Content Marketing
- Market Research
- SEO
- Campaign Management
- Budget Management
- Data Analysis
- Team Leadership
Nice to Have Skills
- Communication
- Project Management
- Customer Relationship Management