Group Marketing Manager

Description

The Group Marketing Manager at Australian Concept Infertility Medical Centre plays a vital role in shaping and executing comprehensive marketing strategies that enhance brand presence and drive business growth.The ideal candidate will drive IVF service growth, develop professional referral networks, expand the market for IVF products and supplies, and lead the marketing team towards achieving organizational business targets. This leadership position requires overseeing integrated marketing campaigns, managing marketing budgets, and analyzing performance metrics to optimize marketing efforts. With a strong focus on healthcare, pharmaceuticals, or medical supplies, the role demands a deep understanding of market expansion and sales targets while ensuring alignment with the organization’s goals. As the leader of a team of five professionals, the manager fosters a collaborative and agile workflow, driving continuous improvement and innovation in marketing practices. In addition to strategic planning and execution, this role involves nurturing team development and leadership to build a high-performing marketing department. The Group Marketing Manager must exhibit strong business development acumen, negotiation abilities, and relationship management skills to effectively navigate the competitive healthcare market. Excellent communication, presentation, and reporting skills are essential to convey marketing insights to stakeholders and support informed decision-making. This position offers the opportunity to contribute to the medical centre's mission while advancing personal and team growth in a dynamic and impactful environment.

Responsibilities

• Business Development: Develop new business opportunities and build strong professional relationships with doctors, hospitals, clinics and referral partners.
• IVF Services Marketing: Drive the growth of IVF/ICSI, IUI, PGT-A and other fertility-related procedures through effective marketing and referral strategies.
• Products & Supplies Business: Lead business development and sales of IVF consumables, medical supplies and equipment.
• Team Leadership: Manage, guide and monitor the marketing team, assign targets and ensure achievement of business objectives.
• Marketing Strategy: Develop and implement group-level marketing plans, budgets and non-digital marketing initiatives.
• Market Analysis & Reporting: Monitor market trends, competitor activities and business opportunities, and present regular performance reports to management.

Experience

5 Years

Apply By

Dec 11, 2026

Required Skills

• Marketing Strategy
• Brand Management
• Integrated Marketing Campaigns
• Performance marketing and analytics
• Marketing Budget Management
• Team Leadership and Development
• Integrated Marketing Communications (IMC)
• Agile Marketing Workflow Management (Scrum/Kanban)
• Business Development
• Negotiation
• Relationship Management
• Communication
• Reporting
• Market Research
• Customer Relationship Management (CRM)

Nice to Have Skills

• Presentation