LinkedIn Specialist
Averix Software
Published Date: • Pakistan (Hybrid)
Description
Averix Software seeks a skilled LinkedIn Specialist to spearhead targeted lead generation initiatives with a focus on discovering the right decision-makers in the B2B sector. The ideal candidate possesses deep expertise in LinkedIn campaign management, prospect research, outreach strategies, and lead data management. You will utilize cutting-edge tools to build and optimize targeted lead lists, engage high-value prospects, and create meaningful business opportunities that accelerate growth. This full-time, on-site role based in Karachi demands 3 to 5 years of relevant experience and strong communication skills to effectively connect with and influence key stakeholders. As a LinkedIn Specialist, you will be responsible for managing LinkedIn ad campaigns, refining audience targeting, performing A/B testing, and analyzing campaign metrics to maximize conversion. Your work involves continuous optimization of LinkedIn company pages and leveraging Salesforce CRM and Customer Data Platform tools to enhance lead generation quality. This role does not involve team management but calls for a self-driven professional who thrives on delivering measurable lead generation results in a fast-paced environment.
Responsibilities
- Design, launch, and manage LinkedIn advertising campaigns focusing on B2B lead generation and decision-maker targeting.
- Conduct detailed prospect research and identify high-potential decision-makers to develop targeted lead lists.
- Optimize LinkedIn company pages and sales navigator strategies to increase brand visibility and engagement.
- Perform audience segmentation and precise targeting to improve campaign relevance and lead quality.
- Implement A/B testing and ad optimization techniques to enhance campaign performance and ROI.
- Track conversions using LinkedIn Insight Tag and other analytics tools to measure campaign effectiveness.
- Utilize Salesforce CRM platforms including Sales Cloud and Service Cloud to manage leads and track outreach activities.
- Leverage Customer Data Platform tools to integrate and analyze customer data for better lead insights and segmentation.
- Maintain and update comprehensive lead lists ensuring data accuracy and effective management for outreach efforts.
- Collaborate with marketing and sales teams to align lead generation tactics with overall business growth objectives.
- Craft compelling copy for LinkedIn campaigns to effectively communicate value propositions and drive engagement.
- Monitor campaign performance analytics and prepare detailed reports with actionable insights for senior management.
- Continuously research industry trends and LinkedIn platform updates to keep campaigns innovative and competitive.
- Manage outreach communications to prospects with professionalism, building strong relationships and trust.
- Ensure compliance with platform policies and best practices in all LinkedIn marketing and lead generation activities.
Experience
5 Years
Apply By
Required Skills
- LinkedIn Ads Management
- Communication
- Prospecting
- Lead Research
- Customer Data Platform (CDP) Tools
- Salesforce Service Cloud
- Salesforce Sales Cloud
- Insight Tag
- Salesforce CRM
- Conversion Tracking with Insight Tag
- A/B Testing and Ad Optimization
- Audience segmentation and targeting
- LinkedIn Company Page Optimization
- copywriting
- Campaign Performance Analytics
- Audience Targeting
- LinkedIn Sales Navigator
- B2B Lead Generation
- LinkedIn Campaign Manager
Nice to Have Skills
- Relationship Building
- Data Management
- Marketing Strategy