Social Media Marketing Executive
Awami Laboratories
Published Date: • Lahore, Pakistan (On-Site)
Description
Awami Laboratories is seeking a proactive Social Media Marketing Executive to join our dynamic marketing team. This role focuses on managing and optimizing our social media presence to engage target audiences and support the company's brand objectives. The ideal candidate has 1 to 2 years of experience in social media marketing or is a fresh candidate with practical skills in social media management, content creation, and analytics. The Social Media Marketing Executive works under supervision and does not manage a team but plays a critical role in enhancing community engagement and driving lead generation through various social media platforms. The successful candidate will be adept at creating compelling posts, analyzing social media performance data, and supporting sales efforts through effective communication across digital channels. This position requires strong written communication skills, proficiency in Excel or Google Sheets, and familiarity with WhatsApp Marketing. The role demands excellent organizational abilities, attention to detail, and a commitment to monitoring and reporting on campaign effectiveness to continuously refine social media strategies.
Responsibilities
- Manage and maintain the company’s social media platforms, ensuring regular and relevant content updates.
- Create engaging and creative posts tailored to each social media channel to increase brand awareness and audience engagement.
- Monitor social media trends, track analytics, and report on campaign performance to optimize future marketing strategies.
- Support lead generation initiatives by coordinating social media activities that align with sales goals.
- Engage with the online community by responding promptly and professionally to comments, messages, and feedback.
- Utilize WhatsApp Marketing campaigns to reach targeted audiences and amplify marketing efforts.
- Prepare regular performance reports using Excel or Google Sheets to document progress and insights.
- Collaborate with cross-functional teams to align social media content with overall marketing campaigns and company objectives.
- Stay updated on new social media tools and best practices to continually enhance marketing effectiveness.
- Assist in planning and executing promotional activities that drive sales support and customer retention.
Experience
1 Year
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Required Skills
- Social Media Management
- Community management
- Social Media Analytics
- Lead Generation and Sales Support
- Reporting and Performance Monitoring
- WhatsApp Marketing
- creating posts
Nice to Have Skills
- Excel or Google Sheets
- Written Communication Skills
- Content Creation
- Digital Marketing
- Customer Engagement
- Campaign Management