Field Marketing Executive
AWM Traders
Published Date: • Rawalpindi, Pakistan (On-Site)
Description
AWM Traders is seeking an experienced Field Marketing Executive to lead and drive our field marketing initiatives. In this role, you will manage a team of 10 persons, coordinating marketing efforts directly with the sales department to strengthen market presence. You will develop and implement local marketing campaigns that effectively communicate the company's brand and product offerings to target customers in various regions. Your leadership will be critical in motivating the team to achieve set marketing goals and expanding the customer base. The ideal candidate has at least five years of overall experience, including three years specifically in field marketing and team management. You should possess strong skills in aligning sales and marketing strategies, ensuring that campaigns and promotional activities translate into measurable business outcomes. You will analyze market trends, gather customer insights, and continuously optimize field marketing approaches to enhance engagement and revenue growth for AWM Traders.
Responsibilities
- Lead and manage a team of 10 field marketing professionals to execute marketing campaigns and activities.
- Develop and implement localized marketing strategies that support company sales targets and business objectives.
- Collaborate closely with sales teams to ensure alignment in messaging, promotional efforts, and customer outreach.
- Monitor the effectiveness of field marketing initiatives through data analysis and feedback collection, adjusting tactics as necessary.
- Build strong relationships with local partners, vendors, and customers to expand market reach and brand loyalty.
- Coordinate logistics and resources required for field events, promotions, and on-site marketing activities.
- Train, mentor, and evaluate team members to foster professional growth and improve overall team performance.
- Report on campaign progress, market conditions, and competitive activity to senior management regularly.
- Identify new market opportunities and customer segments that can benefit from targeted field marketing efforts.
Experience
5 Years
Apply By
Required Skills
- Sales and Marketing Alignment
- Team Leadership
- Campaign Management
- Customer Relationship Management
Nice to Have Skills
- Market Analysis
- Event Coordination
- Communication