Marketing Manager
Badar Engineering Consultancy Services
Published Date: • Karachi, Pakistan (On-Site)
Description
Badar Engineering Consultancy Services (BECS), based in Karachi, seeks a motivated and results-oriented Marketing Manager to enhance its market presence in the engineering consultancy sector. The role focuses on promoting the company’s expertise in 11kV Internal & External Electrification Design for housing societies, commercial plazas, and real estate developments. The ideal candidate will be responsible for building strong client relationships, generating new business opportunities, and executing effective marketing initiatives to support company growth. This position requires a strategic thinker who can manage and grow digital marketing efforts, including social media and advertising campaigns. Although the role does not involve managing a team, the Marketing Manager will serve as a key liaison between BECS and prospective clients, requiring persistent outreach, professional client communication, and consistent lead generation. The candidate should have at least two years of relevant marketing experience and a proven track record of driving business success through targeted marketing strategies.
Responsibilities
- Develop, manage, and grow the company’s social media accounts to enhance brand visibility and engagement.
- Plan, execute, and optimize digital advertising campaigns across relevant platforms to generate qualified leads.
- Identify potential clients including builders, developers, and housing societies and proactively approach them to introduce BECS’s consultancy services.
- Arrange and conduct professional client meetings to present company offerings and negotiate project opportunities.
- Generate new business leads and secure projects by leveraging a strong network and strategic marketing approaches.
- Create and implement comprehensive marketing strategies aligned with business objectives to increase company market share.
- Maintain ongoing relationships with clients to ensure satisfaction, gather feedback, and explore opportunities for further collaboration.
- Monitor and evaluate marketing campaign performance, preparing regular reports to refine strategies and demonstrate return on investment.
- Collaborate with internal teams to align marketing activities with company goals and ensure consistent messaging.
- Stay informed about industry trends, competitors, and market dynamics to keep marketing efforts relevant and effective.
Experience
2 Years
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Required Skills
- Digital Marketing
- Social Media Management
- Lead Generation
- Client Relationship Management
- Marketing Strategy
- Advertising Campaigns
- Business Development
Nice to Have Skills
- Presentation Skills
- Communication
- Negotiation