B2B Lead Generation

Description

At Bahawalpur Tech, the B2B Lead Generation specialist plays a critical role in driving the company’s growth by identifying and engaging potential business clients. This position requires an expert in data research, email marketing, and outreach tactics to create targeted, accurate, and verified lead lists that align with specific Ideal Customer Profile (ICP) criteria. The role demands a detail-oriented and reliable professional who leverages a variety of research tools such as Apollo, LinkedIn Sales Navigator, and Google to generate high-quality prospects. The ideal candidate has over five years of experience in B2B lead generation and outreach, demonstrating strong skills in cold email outreach and appointment setting, ensuring that every contact is meaningful and contributes to the sales pipeline. Working closely with the marketing and sales teams, the B2B Lead Generation specialist maximizes engagement through personalized communications and professional handling of prospect data. This position requires strong organizational skills and a results-driven mindset with a commitment to data accuracy. Although this role does not currently involve managing a team, the individual is expected to collaborate effectively across departments to optimize outreach strategies and enhance lead conversion rates.

Responsibilities

• Conduct in-depth research to identify and build targeted lead lists using tools like Apollo, LinkedIn Sales Navigator, and online databases.
• Execute cold email outreach campaigns tailored to specific ICP criteria to initiate meaningful conversation with prospects.
• Manage and maintain accurate and up-to-date lead data, ensuring all records are verified and compliant with company standards.
• Develop and implement effective email marketing strategies that increase lead engagement and appointment setting success rates.
• Collaborate with marketing and sales teams to align lead generation efforts with overall business objectives and sales goals.
• Analyze campaign performance metrics and refine outreach tactics to improve lead quality and conversion rates.
• Maintain professional communication standards in all outreach activities to build trust and credibility with potential clients.
• Utilize data entry skills to promptly and accurately input and update information within customer relationship management (CRM) systems.
• Stay current with industry trends in B2B lead generation and outreach to apply best practices and innovative techniques.
• Identify potential barriers in lead generation processes and propose solutions to enhance efficiency and effectiveness.

Experience

5 Years

Apply By

Oct 19, 2026

Required Skills

• CRM Software
• LinkedIn Sales Navigator
• Research and Data Analysis
• Cold Email Outreach
• Appointment Setting

Nice to Have Skills

• Email Marketing
• B2B Lead Generation
• Data Entry
• Outreach Specialist
• Communication
• Time management
• Professionalism