Performance Marketer
BlueMount Solutions
PKR 150,000 • Published Date: • Karachi, Pakistan (On-Site)
Description
BlueMount Solutions is seeking a skilled Performance Marketer to drive and optimize digital advertising campaigns across various platforms. The ideal candidate has proven hands-on experience managing campaigns on Meta Ads and TikTok Ads, with a strong focus on conversion tracking, event setup, and attribution methods. This role involves working with Meta Pixel and TikTok Pixel implementations to accurately measure campaign performance. The Performance Marketer must possess a strong analytical and data-driven mindset, confidently using platforms such as Meta Ads Manager and TikTok Ads Manager to assess and improve campaign results. This position requires at least 2 years of experience in digital marketing with expertise in paid search and paid social campaign management. The Performance Marketer will focus on maximizing return on ad spend by continuously analyzing performance data and executing A/B tests to enhance marketing outcomes. As this role does not involve managing a team, the candidate will work independently to strategize, execute, and optimize campaigns at BlueMount Solutions, collaborating with other marketing stakeholders to meet the company’s goals.
Responsibilities
- Develop, manage, and optimize paid social and paid search campaigns across platforms including Meta Ads and TikTok Ads.
- Implement and maintain Meta Pixel and TikTok Pixel for accurate conversion tracking and event setup.
- Analyze campaign data regularly to measure performance against targets and identify opportunities for improvement.
- Execute A/B testing to evaluate performance differences between ads and landing pages, adjusting strategies accordingly.
- Utilize marketing analytics to generate reports detailing campaign insights, performance trends, and optimization recommendations.
- Collaborate cross-functionally with marketing teams to align digital marketing efforts with overall business objectives.
- Ensure all campaigns comply with platform policies and meet quality standards for ad creatives and targeting.
- Stay informed on the latest trends and best practices in performance marketing, digital advertising, and attribution modeling.
- Optimize budget allocation to maximize the return on ad spend (ROAS) across all digital marketing channels.
- Use insights from conversion tracking and attribution data to refine targeting and messaging for improved campaign efficiency.
Experience
2 Years
Apply By
Required Skills
- Google Ads
- Meta Ads
- Paid Search And Paid Social Campaign Management
- Marketing Analytics
- A/B Testing
- Meta Pixel and Conversions API implementation
- TikTok Ads
- Conversion Tracking
- Event Setup
- Meta Ads Manager
- TikTok Ads Manager
- Data Analysis
Nice to Have Skills
- Attribution Modeling