Marketing Officer (Field) - Education

Description

Book Worms is seeking a motivated and results-driven Marketing Officer (Field) to join our education sector team. The ideal candidate will be responsible for executing field marketing strategies, building strong relationships with educational institutions, and generating leads to support the company's growth. This role requires active engagement within the community and direct interaction with schools, colleges, and other learning centers to promote our educational products and services. Candidates must be based in Lahore, have their own motorbike, and a valid driving license to facilitate field visits and outreach activities. The Marketing Officer plays a crucial role in expanding Book Worms' customer base by identifying new business opportunities and ensuring excellent customer relationship management. The position demands good communication skills in Urdu, with a basic understanding of English, as well as a minimum intermediate education level, with preference for graduates. While this role does not include team management responsibilities, it requires a self-driven individual who can independently plan and execute marketing initiatives on the ground.

Responsibilities

• Conduct targeted outreach to educational institutions including schools, colleges, and tutoring centers to promote Book Worms' offerings.
• Develop and implement field marketing campaigns that effectively communicate the value of educational products and services.
• Generate leads and gather market intelligence to identify new business opportunities within the education sector.
• Establish and maintain strong relationships with key stakeholders and decision-makers in educational institutions.
• Maintain accurate and up-to-date records of customer interactions and leads using Customer Relationship Management (CRM) tools.
• Regularly report on field activities, market trends, and outcomes to support strategic planning and decision-making.
• Adapt marketing approaches based on feedback and performance data to improve outreach effectiveness.
• Ensure compliance with all safety and operational policies while performing field activities, including adherence to traffic regulations while riding a motorbike.
• Represent Book Worms professionally and uphold the company's reputation during all field interactions.
• Collaborate with internal teams to coordinate marketing efforts and share insights gained from fieldwork.

Experience

1 Year

Apply By

Nov 1, 2026

Required Skills

• Field Marketing
• Educational Institution Outreach

Nice to Have Skills

• Lead Generation
• Customer Relationship Management (CRM)
• Communication
• Interpersonal skills
• Time management
• Data Reporting