Social Media & Shopify Specialist

Description

Brands Planets is seeking a dedicated Social Media & Shopify Specialist with at least two years of experience to join our Lahore-based team on-site. This role focuses on hands-on management of Shopify stores, including product uploads, collection management, and theme customization. The ideal candidate is proficient in creating engaging content for social media platforms such as Instagram, Facebook, and TikTok, with experience in planning, posting, and producing reels. Additionally, the candidate should possess practical knowledge of Meta Ads campaigns and demonstrate basic skills in Canva or Photoshop to support creative content development. Familiarity with fashion or apparel e-commerce will be an advantage. The Social Media & Shopify Specialist contributes directly to driving online presence and enhancing the customer journey through effective social media strategies and meticulous store management. While this role does not involve team management, it requires proactive collaboration with marketing and sales teams to increase engagement, optimize conversion rates, and analyze campaign performance leveraging tools like Google Analytics. Attention to detail, creativity, and a results-oriented mindset are essential to succeed in this dynamic environment.

Responsibilities

• Manage the Shopify store by uploading and organizing products, updating collections, and customizing themes to optimize user experience.
• Develop and execute content plans for Instagram, Facebook, and TikTok, including the creation and scheduling of posts and reels to increase brand visibility and engagement.
• Implement and monitor Meta Ads campaigns to drive traffic and sales effectively within allocated budgets.
• Use Canva and Photoshop to create basic graphic designs and visual content that align with the brand’s aesthetic and marketing goals.
• Analyze social media and website analytics using Google Analytics and other tools to measure performance, identify trends, and recommend improvements.
• Optimize conversion rates by testing and refining store elements, advertisements, and social media strategies.
• Maintain up-to-date knowledge of fashion/apparel e-commerce trends to tailor content and campaigns that resonate with the target audience.
• Collaborate with marketing and sales teams to ensure consistent brand messaging across all digital channels.
• Stay informed on updates and new features within Shopify and social media platforms to leverage opportunities for growth.
• Ensure timely responses to social media interactions and maintain a positive community presence on all platforms.

Experience

2 Years

Apply By

Oct 29, 2026

Required Skills

• Social Media Management
• Shopify store setup
• Content Creation
• Analytics and Reporting
• Conversion Rate Optimization
• Google Analytics
• Meta Ads Campaign Management
• Instagram Content Planning
• Facebook Content Planning
• TikTok Content Planning

Nice to Have Skills

• Canva
• Photoshop