Social Media Marketing Executive

Description

Position: Social Media Marketing Executive
Brand: B&S Cosmetics
Engagement: Full
Initial Term: 03 Month, extendable based on performance
Reporting To: Marketing Manager, B&S Cosmetics
Platforms: Instagram, Facebook & TikTok

ABOUT B&S COSMETICS

B&S Cosmetics is a skincare brand created for individuals who value effective skincare but have limited time for complicated routines.

The brand focuses on clean, science-backed, effective and affordable skincare, offering practical products that fit seamlessly into a busy lifestyle.

Responsibilities

A. CONTENT CREATION & PLANNING

• Develop a monthly social media content plan
• Create at least 07 social media posts per month per platform.
• Create at least 5–6 reels per month.
• Develop content around contours including individual products, skincare education, ingredients, routines, tips, brand stories, promotions and relevant trends.
• Ensure that all content is consistent with the B&S Cosmetics brand identity and tone.
• Adapt content appropriately for Instagram, Facebook and TikTok rather than simply duplicating content across platforms.

B. CONTENT APPROVAL & PUBLISHING

• Schedule and publish approved content on:
  • Instagram
  • Facebook
  • TikTok
• Ensure captions, hashtags, product information and calls-to-action are accurate.

C. COMMUNITY MANAGEMENT & ENGAGEMENT

• Monitor comments, messages and customer interactions on all three platforms.
• Monitor customer feedback and identify recurring questions or concerns.

D. PAID ADVERTISING

The candidate will assist with the creation and management of basic paid advertising campaigns, particularly through Meta Ads (Facebook & Instagram) and, where appropriate, TikTok advertising.

Responsibilities include:

• Creating basic ad creatives and copy.
• Setting up and/or assisting with campaigns.
• Making basic adjustments to targeting, creatives and campaign settings.
• Identifying better-performing creatives and audiences.

E. PERFORMANCE MONITORING & ANALYSIS

The Social Media Executive will monitor basic social media performance, including:

• Follower growth
• Reach
• Impressions
• Engagement
• Likes
• Comments
• Shares
• Saves
• Reel/video views
• Profile visits
• Where trackable, leads and sales generated through social media

F. INFLUENCER & CREATOR COLLABORATIONS

The Social Media Executive will assist B&S Cosmetics in developing an influencer/creator network.

Responsibilities shall include:

• Researching and identifying relevant Pakistani beauty, skincare, lifestyle and female-focused creators.
• Creating and maintaining an influencer database containing:
  • Name
  • Platform
  • Followers
  • Engagement
  • Location
  • Content niche
  • Contact details
  • Estimated collaboration cost, where available
  • Previous brand collaborations
• Identifying suitable micro and nano influencers as well as larger creators where appropriate.
• Shortlisting creators based on audience relevance, engagement and brand fit rather than follower count alone.
• Reaching out to shortlisted influencers/creators for:
  • Barter collaborations
  • Product seeding
  • Paid collaborations
  • Reviews
  • Reels
  • Stories
  • Giveaways
• Maintaining a record of responses and negotiations.
• Presenting proposed paid collaborations 
• Coordinating approved collaborations and following up on agreed deliverables.

G. MONTHLY REPORT

At the end of each month, the candidate shall submit a Monthly Social Media Performance Report containing:

1. Content published during the month
2. Follower growth by platform
3. Reach and impressions
4. Engagement performance
5. Top-performing posts/reels
6. Lowest-performing content and possible reasons
7. Website/profile clicks, where available
8. Advertising performance
9. Customer inquiries generated
10. Influencer activity
11. Key observations
12. Recommendations and proposed strategy for the following month

Experience

Fresh

Apply By

Oct 30, 2026

Required Skills

• Social Media Advertising
• Social Media Strategy
• Campaign Management Platforms
• Social Media Analytics
• Influencer outreach
• Audience Segmentation
• Instagram Advertising
• Facebook Ads Manager
• Social Media Platforms Management
• Influencer Collaboration
• Audience Targeting
• Analytics and Reporting
• Campaign Management
• Content Creation

Nice to Have Skills

• Customer Engagement
• Brand awareness
• Digital Marketing