Classified Ads & Lead Generation Specialist
Chariot Digital
Published Date: • Karachi, Pakistan (Hybrid)
Description
The role demands meticulous research to identify high-traffic classified websites and marketplaces, creation and management of engaging advertisements, and systematic tracking of leads through tailored reporting. The specialist will design compelling ad titles and creatives to attract genuine clients and optimize the posting schedule for maximum visibility and lead conversion. Regular reporting and data management through platforms like Google Sheets will enable transparency and informed decision-making. This position is performance-driven, with potential for long-term collaboration following a paid trial period that assesses work quality, consistency, and effectiveness in generating genuine parent enquiries.
Responsibilities
- Research and identify popular and high-traffic classified websites and local marketplaces in Karachi, Lahore, Islamabad, and other regions within Pakistan.
- Create, publish, renew, and update advertisements for tutoring services on multiple platforms including OLX, Facebook Marketplace, Locanto, and other approved classified ad sites.
- Develop compelling advertisement content including titles, descriptions, and visuals using tools like Canva to engage and attract genuine parents seeking tutoring services.
- Implement and manage platform-specific tracking links to monitor enquiry sources separately across different cities and platforms.
- Maintain accurate and up-to-date records of posting activity, live advertisement links, enquiry counts, and sources using Google Sheets or Excel.
- Analyze the performance of advertisements and lead generation campaigns to provide daily, weekly, and monthly reports detailing posting activity, lead volume, and platform effectiveness.
- Expand the classified advertising strategy by researching and onboarding additional relevant platforms, aiming to grow the advertisement footprint to 30-50 platforms based on results and performance metrics.
- Ensure compliance with all platform policies to avoid fake, misleading, or duplicate advertisements and safeguard company accounts and advertising assets.
- Lead and coordinate a team of 10 specialists to support posting activities, content creation, lead tracking, and reporting functions, fostering collaboration and maintaining high standards.
- Communicate effectively with team members and management to align on strategies, provide updates, and recommend improvements based on lead generation outcomes.
- Continuously refine copywriting and advertisement strategies to improve lead quality and reduce costs while maximizing genuine inquiries from parents.
- Maintain strict confidentiality of all advertising assets, lead data, and company information, adhering to company policies and contract terms.
- Participate in a paid trial period to demonstrate capability in generating legitimate leads and managing classified advertisement systems efficiently.
- Provide insights and recommendations for new platforms and methodologies to enhance and scale the lead generation system in line with company goals.
Experience
1 Year
Apply By
Required Skills
- Classified Ad Posting
- Lead qualification
- OLX Pakistan
- Facebook Marketplace Listing Management
- Online Marketplace Management
- Advertisement Copywriting
- Google Sheets
- Lead Tracking
- Team Management
Nice to Have Skills
- Canva
- Research and Analysis
- Communication
- Organization
- Punctuality