Marketing and Growth Executive

Description

CloudSource Accountants Ltd, a respected UK Chartered Certified Accountants firm with expertise in servicing healthcare professionals and businesses, is seeking a Marketing and Growth Executive to join its Lahore office. This full-time, office-based role demands a highly motivated, intelligent, and commercially focused individual who is keen to deeply understand the firm’s business, clientele, and market landscape. The successful candidate will collaborate closely with the Managing Director and Lahore operations team to design, develop, and execute comprehensive marketing strategies that increase the company’s visibility and attract new business opportunities. This position is dynamic and goes beyond routine social media posts or paid advertising tasks. It requires ownership of diverse marketing activities ranging from research and content creation to campaign management and performance analysis. The role calls for a proactive, research-driven professional who can independently plan, recommend, and implement marketing initiatives that resonate with a UK professional audience while leveraging the latest digital marketing technologies, SEO best practices, customer relationship management systems, and AI-based marketing tools. Though this role does not include team management, it offers the opportunity to work at the intersection of marketing strategy, technology, and professional services, with potential progression into senior marketing roles.

Responsibilities

• Develop and implement practical, data-driven marketing plans to enhance CloudSource Accountants' brand visibility and generate qualified new business leads.
• Conduct thorough market research to identify target audiences, assess competitors, and discover emerging marketing opportunities within the financial and healthcare sectors.
• Manage and grow the company’s presence across social media platforms such as LinkedIn, Facebook, and Instagram, ensuring content aligns with brand identity and appeals to the UK professional audience.
• Create, edit, and distribute high-quality marketing content including articles, newsletters, case studies, guides, and social media posts tailored to engage and educate clients and prospects.
• Maintain and update the company website using WordPress, ensuring landing pages, service descriptions, and other content remain informative, engaging, and optimized for search engines.
• Support and advance the website’s SEO strategy through keyword research, on-page optimization, content enhancements, and identification of organic search improvement opportunities.
• Manage the marketing functions within the CRM system (primarily GoHighLevel), including lead pipeline management, audience segmentation, setting up follow-up sequences, workflows, and marketing automation campaigns.
• Design and execute email marketing campaigns and lead nurturing sequences to convert prospects into clients, continuously optimizing messaging and timing for best performance.
• Develop and refine lead conversion tools including landing pages and inquiry forms to maximize user engagement and lead capture effectiveness.
• Explore and implement innovative lead generation strategies using partnerships, directories, referral marketing, list building, and other suitable channels.
• Monitor and analyze performance metrics related to website traffic, campaigns, leads, and conversion rates to assess marketing effectiveness and inform strategic adjustments.
• Prepare detailed marketing performance reports regularly and provide recommendations for continuous improvement of marketing tactics and resource allocation.
• Coordinate with external vendors such as designers, developers, and other specialists as required to support the execution of marketing initiatives and campaigns.
• Stay informed of the latest trends, advances, and best practices in digital marketing, SEO, AI integration, marketing automation, and marketing technology to continually enhance the firm’s marketing capabilities.
• Operate independently with strong organizational skills and the ability to manage multiple projects concurrently without requiring constant supervision.
• Offer innovative ideas and constructive challenges to current marketing practices to foster growth and competitive advantage.

Experience

2 Years

Apply By

Oct 22, 2026

Required Skills

• Market Research
• Technical Ability
• Written English
• Project Management
• Analytical Skills
• Lead Generation
• Content Marketing
• Digital marketing principles
• CRM management
• Email Marketing
• SEO
• Content Creation
• Social Media Management
• Marketing Plans
• Marketing Automation

Nice to Have Skills

• Problem Solving
• Creativity
• Time management
• Communication
• AI in Marketing
• Marketing Technology
• WordPress
• ActiveCampaign
• HubSpot
• GoHighLevel