Marketing & Growth Executive
Cloudsource Accountants Ltd
PKR 175,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
CloudSource Accountants is a sister concern of an established UK accountancy and advisory firm specialising in providing accounting, tax and business advisory services to healthcare professionals and businesses.
We operate from our offices in London and Lahore and have built a strong reputation within our specialist sectors. We are now looking to strengthen our marketing function and are seeking an intelligent, ambitious and commercially minded Marketing & Growth Executive to join our Lahore team.
This is not simply a social media posting or paid advertising role.
We are looking for someone who wants to understand our business, our clients and our market; develop ideas; execute campaigns; analyse results; and gradually take ownership of our marketing activities.
We are particularly interested in candidates who are intelligent, curious, organised and able to work independently.
You should be someone who can be given an objective rather than a detailed list of instructions and then research, plan and recommend how to achieve it.
The successful candidate should have:
A strong bachelor's degree in Marketing, Business, Communications, Digital Media or another relevant discipline.
Approximately 2–5 years of relevant marketing experience.
Experience working within a structured business, marketing team or professional agency environment.
Excellent written and spoken English, with the ability to understand and create content for a professional UK audience.
Good knowledge of digital marketing principles rather than expertise in only one marketing channel.
Practical understanding of content marketing, social media, SEO and email marketing.
Experience using a CRM or marketing automation platform. Experience with GoHighLevel would be an advantage, although experience with platforms such as HubSpot, ActiveCampaign or similar systems is also relevant.
Good general technical ability and confidence learning new software.
Experience working with WordPress or another website CMS would be advantageous.
Strong research and analytical skills.
Excellent attention to detail.
The confidence to suggest new ideas and challenge existing approaches constructively.
The ability to manage several marketing projects without requiring constant supervision.
What This Role Is Not
This is not a role where you will simply be given social media posts to upload every day.
It is also not a pure PPC, graphic design or content-writing position.
We want someone interested in understanding the whole marketing journey – from identifying an audience and creating useful content through to generating an enquiry, nurturing the lead and ultimately helping the business win a new client.
You will be expected to bring ideas to us, not simply wait for us to tell you what to do.
Why Join CloudSource Accountants?
You will be joining a growing professional firm with operations in both the UK and Pakistan and a highly specialised client base.
Unlike many marketing positions where you may be responsible for only one small part of a larger marketing department, this role provides the opportunity to become involved across the entire marketing function.
You will have the opportunity to:
Work directly with senior management.
Build experience marketing professional services in the UK.
Experiment with new marketing approaches and technologies.
Develop expertise across SEO, content, CRM, automation, email and social media.
See the commercial results of the marketing work you undertake.
Take increasing ownership of the firm's marketing strategy as you demonstrate your capabilities.
For the right person, there is significant opportunity to develop this position into a more senior marketing role as the firm continues to grow.
Before You Apply
We are looking for quality rather than volume.
Please apply if you enjoy researching businesses and markets, developing ideas, learning new systems and taking responsibility for producing results.
If your experience is primarily limited to posting social media content, operating Canva, generating AI content or running paid advertisements from instructions provided by someone else, this position is unlikely to be the right fit.
Shortlisted candidates will be asked to complete a short practical marketing exercise as part of the recruitment process.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns to increase customer acquisition and retention.
- Create and manage high-quality content tailored for a professional UK audience, ensuring alignment with brand messaging and marketing objectives.
- Leverage social media platforms to build brand awareness, engage potential clients, and drive traffic to company channels.
- Implement and optimize SEO strategies to improve organic search visibility and website ranking.
- Utilize digital marketing analytics to monitor campaign performance and make data-driven decisions for continuous improvement.
- Collaborate with internal teams and external agencies to coordinate marketing activities and ensure cohesive brand representation.
- Manage marketing projects independently, ensuring deadlines and objectives are met without constant supervision.
- Research and analyze market trends, customer behavior, and competitor activities to identify new opportunities and inform marketing strategies.
- Use CRM or marketing automation tools to manage customer data, segment audiences, and automate marketing workflows.
- Support website content updates and maintenance, preferably using WordPress or similar CMS platforms.
- Develop email marketing campaigns aimed at nurturing leads and maintaining customer engagement.
- Propose innovative ideas and challenge existing marketing approaches constructively to boost effectiveness and efficiency.
- Maintain meticulous attention to detail in all marketing materials and communications.
Experience
3 Years
Apply By
Required Skills
- Customer Acquisition
- Attention to detail
- Analytical Skills
- Market Research
- Marketing Automation
- Email Marketing
- Digital Marketing Analytics
- SEO
- Customer Acquisition Strategy
- Social Media Marketing
- Content Marketing
- Digital Marketing Strategy
Nice to Have Skills
- CRM Platforms
- Content Management Systems
- Project Management
- Communication Skills
- Creativity