Social Media & Meta Ads Specialist (SEO + Graphic Design)
Codentra
Published Date: • Lahore, Pakistan (On-Site)
Description
Codentra is seeking a creative and results-oriented Social Media & Meta Ads Specialist to join the on-site team. This role focuses on developing and executing Facebook and Instagram advertising campaigns tailored to the UK market, alongside strong social media management, SEO, and graphic design responsibilities. The successful candidate actively manages paid social campaigns, optimizes advertising efforts to generate leads, and enhances brand engagement and visibility through compelling content and data-driven strategies. This position demands hands-on expertise in Meta Ads Manager, proficiency in graphic design, and a keen understanding of social media trends and SEO best practices. The specialist collaborates closely with internal teams to design and implement cross-platform social media strategies, develop engaging short-form video content including Reels and AI-assisted videos, and perform SEO optimization to support website and organic traffic growth. They handle multiple tasks concurrently while maintaining a consistent and professional brand identity across channels. Although this role does not require team management, it plays a critical part in Codentra's marketing success by driving targeted advertising efforts and creative content development.
Responsibilities
- Plan, create, and manage Facebook and Instagram advertising campaigns using Meta Ads Manager focused on the UK market.
- Develop and implement paid social media strategies targeting lead generation, brand awareness, and audience engagement.
- Conduct detailed audience research, including demographics, interests, and competitor analysis to optimize ad targeting.
- Create, test, and optimize ad creatives, copy, placements, and campaign objectives to improve performance and ROI.
- Monitor campaign metrics such as budget allocation, click-through rates, cost per lead, and conversion tracking using Meta Pixel and other tools.
- Prepare regular performance reports and suggest data-driven improvements to enhance campaign effectiveness.
- Manage social media platforms by developing content calendars and publishing engaging posts, Reels, and promotional videos.
- Create compelling captions, headlines, and promotional copy that align with brand goals and audience preferences.
- Stay current with social media trends, hashtag use, and competitive landscape to maintain and increase brand visibility.
- Design professional graphics including posts, carousels, banners, and ads using tools like Canva, Adobe Photoshop, and Illustrator.
- Ensure consistent brand identity across all visual content and adapt designs for varied social media platforms and ad formats.
- Produce and edit short-form videos and AI-generated promotional videos for product showcases and marketing campaigns.
- Perform keyword research and assist with on-page SEO optimization including meta tags, headings, and internal linking strategies.
- Identify SEO issues and collaborate with teams to address them, enhancing organic website traffic and search rankings.
- Monitor website SEO performance using Google Search Console, Google Analytics, and other SEO tools.
- Coordinate with designers, developers, and other stakeholders to synchronize marketing activities and meet deadlines.
- Manage multiple priorities while maintaining high-quality output and exploring new ideas to improve digital presence and marketing impact.
Experience
3 Years
Apply By
Required Skills
- Paid social campaign management
- Meta Ads Manager
- Meta Ads Manager Campaign Segmentation
- Social listening and performance analytics using Meta Business Suite
- Social content calendar development and cross-platform publishing workflows
- Paid Social Audience Targeting and A/B Testing
- Meta Ads Manager Campaign Setup and Optimization
- Audience Targeting and Retargeting
- Campaign Structure and Budget Optimization
- Campaign Analytics and Optimization
- Conversion Tracking And Meta Pixel Setup
- Audience Targeting
- Graphic Design
- Search Engine Optimization (SEO)
- Content Creation and Scheduling
- Social Media Strategy
Nice to Have Skills
- Attention to detail
- Organization
- Time management
- Creative thinking
- Written Communication
- WordPress or Other CMS Platforms
- Ahrefs or Semrush
- Google Analytics
- Google Search Console
- CapCut or similar video editing tools
- Adobe Illustrator
- Adobe Photoshop
- Canva
- Video Editing
- AI Video Generation Tools
- Instagram Reels and Short-Form Video Creation