Marketing & Business Development Executive

Description

Corp Vantage seeks a proactive Marketing & Business Development Executive who demonstrates a strong aptitude for lead generation and customer engagement. This role is ideal for fresh or relatively less-experienced professionals who have a grounding in Marketing and Business Development principles, along with an eagerness to learn and contribute to business growth. The executive will utilize tools such as CRM platforms and data enrichment services to cultivate and manage potential client relationships effectively, supporting the company's goals in expanding its market presence. The successful candidate will skillfully handle various digital marketing channels including email marketing and WhatsApp communications, leverage B2B prospecting strategies, and maintain accurate lead databases using Salesforce and HubSpot. This role does not require team management but offers significant opportunities for individual contribution to the sales pipeline and brand development. An understanding of finance and accounts enhances the ability to align marketing strategies with business objectives.

Responsibilities

• Generate and qualify leads through multiple channels including CRM-based systems and digital outreach.
• Manage and nurture customer relationships using CRM tools like Salesforce and HubSpot to maintain accurate and updated client records.
• Develop and execute email marketing campaigns targeting B2B prospects to drive engagement and conversion.
• Maintain and optimize communication via WhatsApp to enhance customer interaction and prompt responses.
• Conduct B2B prospecting and data enrichment efforts using platforms such as LinkedIn Sales Navigator and Apollo to expand potential business opportunities.
• Collaborate with the marketing team to align business development initiatives with corporate objectives and promotional strategies.
• Analyze market trends and competitor activities to identify new opportunities and recommend tactical plans.
• Support sales efforts by preparing presentation materials, proposals, and documentation required for client meetings.
• Maintain up-to-date knowledge of company products, services, and positioning to effectively address client needs.
• Report on lead generation activities and performance metrics to management for informed decision-making.
• Stay informed of industry developments in marketing, business development, and finance to continuously improve skills and tactics.

Experience

1 Year

Apply By

Dec 11, 2026

Required Skills

• Lead Generation
• Customer Relationship Management (CRM)
• Email Marketing
• CRM-Based Lead Management (Salesforce, HubSpot)
• B2B Prospecting and Data Enrichment (LinkedIn Sales Navigator, Apollo)
• Apollo.io Contact and Company Data Enrichment

Nice to Have Skills

• Managing WhatsApp Channel
• Market Research
• Business Communication
• Data Analysis
• Presentation Skills
• Finance Awareness