Business Development Lead

Description

Cross Media is a forward-thinking digital agency dedicated to helping small and medium-sized businesses thrive in the rapidly evolving digital landscape. The Business Development Lead plays a critical role in driving the company's growth by identifying and qualifying new leads through comprehensive online research, outbound outreach, and active engagement across various relevant channels. This position involves managing and maintaining lead databases, tracking all prospect interactions, and collaborating closely with sales and marketing teams to continually enhance lead generation efforts. The Business Development Lead will serve as the initial point of contact for potential clients, schedule meetings or product demonstrations, and ensure that all communications accurately represent Cross Media's diverse range of digital services. This leadership role requires a proactive individual capable of managing a small team of two members, fostering a collaborative and results-driven environment. The ideal candidate realizes the importance of consistent follow-up and detailed performance reporting, contributing valuable insights toward refining and optimizing lead generation strategies. With at least one year of professional experience in lead generation, business development, or sales, the individual brings expertise in research tools, CRM systems, and outreach platforms such as LinkedIn Sales Navigator. Exceptional verbal, written, and negotiation skills complement a strong educational background, enabling effective communication and relationship building that supports Cross Media's mission to empower clients worldwide through innovative digital transformation solutions.

Responsibilities

• Conduct thorough online research to identify and qualify prospective clients aligned with Cross Media's target market.
• Execute outbound outreach initiatives across multiple platforms including LinkedIn, email, Facebook, and CRM systems to generate new business opportunities.
• Maintain accurate and up-to-date lead databases, documenting all communications and interactions with potential clients.
• Collaborate with sales and marketing teams to optimize lead generation campaigns, sharing insights and feedback that improve outreach effectiveness.
• Serve as the primary contact for initial prospect engagement, providing detailed information about Cross Media's digital services and solutions.
• Schedule and coordinate meetings, presentations, or demos between prospects and internal stakeholders to advance the sales pipeline.
• Perform consistent follow-up with qualified leads to nurture relationships and move prospects through the sales funnel.
• Monitor and report on lead generation performance metrics, preparing regular updates for the leadership team.
• Lead and mentor a small team of two, fostering a productive and accountable work environment focused on achieving business development goals.
• Develop and implement innovative strategies for lead scoring and client qualification to improve conversion rates.
• Utilize business analytics and data analysis techniques to identify trends, forecast opportunities, and support strategic decision-making.

• Stay current with industry trends, competitor activities, and digital marketing advancements to maintain a competitive edge.

  Why Choose CMS?
  Market Competetive Salary

  Commission on every closed lead

  Opportunity to work in dynamic environment

  Opportunity to work with foreign clients

Experience

1 Year

Apply By

Nov 12, 2026

Required Skills

• CRM Software
• Negotiation

Nice to Have Skills

• Data Analysis
• Team Leadership
• LinkedIn Sales Navigator
• Email Outreach
• Communication
• Market Analysis
• Predictive Analytics
• Strategic Planning
• Lead Scoring Techniques
• Customer Acquisition
• Business Analytics
• Pipeline management
• Lead Generation
• Market Research
• Sales Management