Social Media Marketer (Female)
Dawakhana Hakim Ajmal Khan
PKR 60,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Dawakhana Hakim Ajmal Khan seeks a creative and results-oriented Social Media Marketer with 3 years of experience to enhance and expand the brand's social media presence. This full-time position requires a professional who can skillfully develop and implement engaging content strategies across multiple platforms such as Facebook, Instagram, TikTok, and LinkedIn. The ideal candidate holds a bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field and demonstrates strong abilities in social media strategy, content creation, and paid advertising management. This role emphasizes increasing audience engagement, building brand awareness, and driving online reach through consistent and data-driven marketing efforts. The Social Media Marketer independently manages social media accounts and campaigns without team management responsibilities. The role involves collaboration with graphic designers, video editors, and marketing teams to produce quality content that aligns with current social media trends and marketing techniques. The candidate conducts detailed social media performance analysis using analytics tools and consistently monitors evolving algorithms, competitors, and audience behavior. This position requires excellent communication skills, creativity in content development, and the ability to effectively manage multiple projects and deadlines while working autonomously.
Responsibilities
- Manage and maintain social media accounts on Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
- Develop and implement monthly social media content strategies and calendars aligned with brand goals.
- Create engaging and original posts, captions, stories, reels, and promotional content tailored to each platform.
- Plan, execute, and monitor paid social media advertising campaigns using Meta Ads Manager and other tools.
- Identify and segment target audiences to improve brand awareness and audience engagement.
- Monitor social media trends, relevant hashtags, competitor activities, and audience behavior to adapt strategies.
- Utilize social media analytics and insights tools to track, measure, and report campaign performance.
- Respond professionally to comments, messages, and customer inquiries in a timely manner.
- Coordinate with graphic designers, video editors, and marketing teams to develop high-quality content assets.
- Prepare regular reports containing performance results and actionable recommendations for ongoing improvements.
- Stay current with the latest updates to social media platforms’ algorithms, trends, and marketing best practices.
- Manage multiple projects effectively to meet deadlines, ensuring independent work with minimal supervision.
Experience
3 Years
Apply By
Required Skills
- Social Media Strategy
- Content Creation
- Social Media Platform Management
- Social Media Analytics
- Paid Social Advertising
- Social Listening with Brandwatch
- Meta Ads Manager
- Audience Segmentation and Lookalike Targeting
- copywriting
- Creative thinking
Nice to Have Skills
- Communication
- Time management
- Project Management
- Canva