Business Development Executive (B2B Outbound Lead Generation)

Description

As the Business Development Executive at Devpel, you will act as the core commercial growth engine of the company. You will spearhead our outbound multi-channel campaigns (Cold Email, LinkedIn Sales Navigator, and B2B directories), qualify incoming responses, manage the CRM pipeline, and systematically nurture agency directors until a discovery meeting is successfully booked.

The ideal candidate has about 2 years of B2B outbound sales experience, understands the digital agency landscape, requires minimal hand-holding, and thrives on taking initiative without needing constant direction.

Responsibilities

       1. Outbound Prospecting & Multi-Channel Execution

• Execute and scale multi-channel outbound campaigns targeting UK digital, design, and marketing agencies (primarily 5–25 staff size).
• Build, enrich, and segment targeted lead lists using Apollo.io / Clay, ensuring strict email verification and hygiene via NeverBounce/ZeroBounce. 

• Manage personalized cold email sequences (via Instantly/Smartlead) and run structured LinkedIn Sales Navigator outreach campaigns.

  2. Lead Management & Pipeline Hygiene

• Own and manage the entire outbound sales pipeline inside our CRM—tracking stages from initial cold touch, replies, warm nurturing, booked calls, to closed retainers. 

• Systematically follow up with warm replies, handle initial gatekeeper screening, answer basic introductory questions, and coordinate call bookings onto leadership’s calendar.

  3. Campaign Optimization & Split-Testing

• A/B test cold email subject lines, body copy angles, and LinkedIn connection openers to continuously improve open, reply, and meeting-booking conversion rates.

• Monitor inbox health, deliverability rates, domain warming metrics, and report weekly pipeline performance to management.

  Niche Expertise & Requirements

  To ensure you can hit the ground running with minimal training on basic concepts, candidates must possess the following background and expertise:

• Experience: Approximately 2 years of proven B2B outbound sales experience, specifically handling cold email infrastructure, lead list building, and outbound prospecting for tech services or digital agencies.
• Understanding of the Agency Ecosystem: Familiarity with how boutique digital and creative agencies operate, why they experience capacity bottlenecks, and how white-label partnerships solve their developer overhead.
• Outbound Tool Stack Proficiency: Hands-on experience working with tools such as LinkedIn Sales Navigator, Apollo.io, Clay, Instantly.ai or Smartlead, and modern CRM pipelines. 
• Communication & Tone: Impeccable written English, with the ability to craft concise, persuasive, and professional B2B outreach copy tailored to UK corporate communication styles.
• Self-Starter / High Initiative: An independent, resourceful operator who takes full ownership of lead generation targets, proactively tests new angles, and solves roadblocks autonomously.

Experience

2 Years

Apply By

Nov 15, 2026

Required Skills

• Sales Prospecting
• Self-Starter
• Written Communication
• Apollo.io
• LinkedIn Sales Navigator
• Customer Segmentation
• B2B Sales
• Lead Generation

Nice to Have Skills

• Pipeline management
• CRM Software
• Email Outreach
• Cold Calling
• Clay
• Email Verification (NeverBounce, ZeroBounce)
• Instaply/Smartlead Platforms
• Split-Testing and Campaign Optimization
• Customer Relationship Management
• Time management