Seo and Social Media manager

Description

Door 2 Door Packaging is seeking a skilled Seo and Social Media Manager to enhance our brand presence and generate qualified leads in the USA market. The ideal candidate will have extensive experience in search engine optimization and social media marketing, capable of independently managing diverse digital marketing activities for our custom packaging products. This role focuses on improving Google search rankings, managing multiple social media platforms and executing paid advertising campaigns. The position requires a strong understanding of SEO best practices, content strategy, social media trends, and paid advertising tools. Attention to detail and the ability to analyze campaign performance are key to driving measurable business results. This full-time, on-site position based in Lahore, Pakistan will be responsible for developing and implementing comprehensive social media and SEO strategies. The candidate will oversee channel content planning, audience engagement, competitor research, and technical SEO audits without managing a team. Experience leveraging tools like Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Meta Ads Manager, and LinkedIn marketing platforms is essential for success in this role. Candidates with knowledge of packaging, manufacturing, or e-commerce industries will have an advantage.

Responsibilities

• Manage and maintain active social media accounts on Facebook, Instagram, LinkedIn, TikTok, and YouTube with targeted content tailored for USA customers.
• Develop and execute strategic social media marketing campaigns including posts, reels, stories, videos, and promotions to increase brand awareness and engagement.
• Create and manage monthly social media content calendars to ensure consistent and timely posting aligned with marketing goals.
• Engage with audiences by monitoring and responding to comments, messages, and inquiries promptly to foster community growth and brand loyalty.
• Conduct regular research on competitors, industry trends, relevant hashtags, and emerging social media tools to optimize content strategy.
• Develop and implement comprehensive SEO strategies to boost Google search rankings for packaging-related keywords aimed at the USA market.
• Perform thorough keyword research and search intent mapping to identify high-value search terms and organize content through topic clustering.
• Optimize on-page SEO factors including website pages, product descriptions, meta titles, meta descriptions, headers, and alt text to improve organic visibility.
• Conduct off-page SEO efforts such as backlink building and link acquisition to enhance domain authority and search engine credibility.
• Perform regular technical SEO audits to identify and resolve website performance issues affecting crawlability, indexing, site speed, and mobile usability.
• Manage and analyze website performance data using Google Analytics 4 and Google Search Console to track traffic patterns, user behavior, and ranking fluctuations.
• Create SEO-friendly blog posts and website content that aligns with target keyword themes and user search intent to attract qualified traffic.
• Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads platforms to generate leads and maximize return on investment.
• Develop and implement LinkedIn marketing strategies tailored to B2B lead generation within the packaging industry.
• Monitor advertising budgets, conversions, and campaign performance metrics to ensure cost-effective lead generation and marketing spend.
• Prepare detailed weekly and monthly digital marketing reports analyzing social media growth, website traffic, keyword rankings, and lead generation results.
• Use campaign data and analytics to refine strategy, improve targeting, and enhance overall marketing effectiveness in line with company objectives.
• Work independently to handle multiple marketing projects simultaneously, ensuring all activities contribute to company growth and brand positioning.

Experience

5 Years

Apply By

Dec 11, 2026

Required Skills

• Keyword Research
• English writing and communication skills
• B2B Lead Generation
• LinkedIn Marketing
• Google Ads
• Google Analytics 4
• Sprout Social
• Meta Ads Manager
• Campaign Measurement and KPI Analysis (Platform Analytics, UTM Tracking)
• Audience and Competitor Research (Brandwatch, Sprout Social)
• Channel Strategy and Content Calendar Planning (Hootsuite, Buffer)
• Search Intent Mapping and Topic Clustering
• Semrush and Ahrefs Keyword Analysis
• Google Keyword Planner
• Ahrefs or Semrush
• Google Search Console
• Keyword Research and Search Intent Mapping
• Community management
• Social Media Analytics and Reporting
• Paid Social Advertising
• Social media content creation
• Social Media Strategy
• Google Analytics and Search Console
• Content Strategy and Optimization
• Technical SEO
• Search Engine Optimization (SEO)

Nice to Have Skills

• Content Creation Tools (Canva, CapCut, Adobe Creative Suite)
• Time management
• Independent Work Management