Digital Marketing
Drifto
PKR 50,000 • Published Date: • Karachi, Pakistan (On-Site)
Description
Drifto is seeking a knowledgeable and motivated Digital Marketing professional with at least 2 years of experience to lead a dynamic team of 5 persons. The ideal candidate will drive the development and execution of digital marketing strategies that increase brand awareness, generate leads, and enhance customer engagement through various online channels. This role requires expertise in search engine optimization, social media marketing, and campaign management to successfully improve the company's digital footprint and achieve measurable business results. In this role, the Digital Marketing specialist will collaborate with cross-functional teams to create and optimize marketing campaigns, perform keyword research to target audiences effectively, and analyze online performance metrics to continuously refine marketing efforts. Strong leadership abilities are essential to manage, mentor, and inspire their team, ensuring alignment with company goals and adoption of best industry practices. The ideal candidate possesses not only technical marketing skills but also excellent organizational and communication capabilities to deliver high-impact digital initiatives.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with company objectives.
- Lead and manage a team of 5 marketing professionals, providing guidance, training, and performance evaluations.
- Conduct keyword research to identify trends and improve search engine rankings.
- Manage and optimize search engine optimization (SEO) efforts to increase organic traffic.
- Plan, execute, and monitor social media marketing campaigns across multiple platforms.
- Oversee campaign management including budget allocation, targeting, and performance tracking.
- Analyze digital marketing metrics and prepare reports to measure effectiveness and recommend improvements.
- Collaborate with content creators to produce engaging and SEO-friendly content.
- Stay updated with emerging digital marketing trends and tools to maintain competitive advantage.
- Coordinate with sales and product teams to align marketing strategies with organizational goals.
- Ensure consistent brand messaging across all digital channels.
- Manage online advertising efforts including pay-per-click (PPC) campaigns.
- Optimize landing pages and user experience to maximize conversions.
- Foster a collaborative team environment encouraging professional growth and innovation.
Experience
2 Years
Apply By
Required Skills
- Google Analytics
Nice to Have Skills
- Search Engine Optimization
- Social Media Marketing
- Campaign Management
- Keyword Research
- Content Marketing
- Pay-Per-Click Advertising
- Email Marketing
- Marketing Automation
- Communication
- Team Leadership
- Project Management