Tiktok Marketer
Emine Cosmetics
PKR 100,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Emine Cosmetics is seeking an experienced Tiktok Marketer to lead and drive the company's marketing efforts on the TikTok platform. This role demands a dynamic and innovative marketer who can develop, implement, and optimize TikTok ad campaigns while fostering strong partnerships with creators and influencers. The ideal candidate will have a minimum of five years of experience managing TikTok marketing strategies and a proven track record of success in creative testing and performance optimization. As the leader of a team of 30 persons, the candidate will play a pivotal role in guiding and motivating the team to achieve the company’s marketing goals. The Tiktok Marketer will oversee all aspects of TikTok advertising including campaign planning, ad creation, and analysis of results to deliver measurable business outcomes. Strong skills in TikTok Ads Manager and expertise in managing collaborations with creators and influencers are essential. The candidate must be highly organized and capable of leading a sizeable team, ensuring efficient workflow, fostering creativity, and maintaining alignment with Emine Cosmetics’ broader marketing strategies.
Responsibilities
- Key Responsibilities
- Plan, launch, and manage TikTok Ads campaigns for our skincare and beauty products.
- Develop advertising strategies focused on sales, conversions, and customer acquisition.
- Optimize campaigns to improve ROAS, reduce CPA, and increase revenue.
- Identify winning video creatives, hooks, and advertising angles for beauty products.
- Analyze campaign performance and make data-driven decisions.
- Conduct A/B testing of creatives, audiences, and campaign strategies.
- Manage advertising budgets efficiently and scale successful campaigns.
- Work closely with the creative and content team to develop high-converting TikTok ads.
- Monitor competitors and identify emerging trends in TikTok beauty advertising.
Track campaign performance and prepare regular reports.
Experience
5 Years
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Required Skills
- TikTok Ads Manager
- Creator And Influencer Partnerships
- Creative Testing And Optimization
- Social Media Marketing
- Campaign Management
- Team Leadership