Google Ads Specialist
Eminent Holdings
PKR 90,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Eminent Holdings is seeking a skilled Google Ads Specialist with at least 2 years of hands-on experience in managing diverse Google advertising campaigns, including search, display, shopping, Performance Max, and YouTube ads. This role focuses on maximizing leads, sales, and return on ad spend through strategic campaign planning, execution, and continuous optimization. The specialist will work closely with internal teams to develop audience-centric strategies and improve conversion rates while utilizing data analytics tools to measure and enhance campaign performance. The ideal candidate demonstrates a deep understanding of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking technologies. They excel at budget management and scaling campaigns for the best returns without managing a team. Strong analytical skills, the ability to provide actionable insights from campaign data, and proficiency in tools such as Looker Studio are essential for success in this role. This position requires a proactive approach to optimize ad creatives and audience targeting to help Eminent Holdings achieve its digital marketing goals with measurable success.
Responsibilities
- Plan, launch, and continuously optimize Google Ads campaigns across search, display, shopping, Performance Max, and YouTube platforms.
- Manage lead generation, sales funnels, return on ad spend (ROAS), and overall conversion performance to meet business objectives.
- Set up and maintain accurate conversion tracking using Google Tag Manager and Google Analytics 4 to track important user actions and events.
- Build and refine audience segmentation, remarketing, and retargeting strategies to increase campaign effectiveness and drive repeat engagement.
- Monitor campaign performance daily and generate detailed reports with actionable insights and recommendations for improvement.
- Collaborate with creative teams to ensure ad copy and visuals align with campaign goals and appeal to target audiences.
- Handle bid management and budget allocation to maximize campaign efficiency and return on investment.
- Perform A/B testing on ads and landing pages to optimize user experience and campaign conversion rates.
- Analyze funnel performance, attribution data, and customer journey touchpoints to inform strategy adjustments and improve campaign outcomes.
- Utilize Google Data Studio (Looker Studio) for advanced campaign performance visualization and reporting.
- Maintain up-to-date knowledge of Google Ads platform updates, tools, and industry best practices to implement the latest features and maintain competitive advantage.
- Provide insights and recommendations based on data-driven analysis to guide overall digital marketing strategy and improve campaign ROI.
- Manage all aspects of automated bid management tools and Performance Max campaign optimization.
- Ensure compliance with Google Ads policies and quality standards in all campaigns.
Experience
2 Years
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Required Skills
- Google Ads Performance Max Campaigns
- Budget Management
- Data-Driven Decision Making
- Retargeting
- Remarketing
- Audience Segmentation
- Conversion Optimization
- Campaign Management
- GA4 Event Tracking
- Google Analytics 4 (GA4) Implementation
- Google Ads Manager
- Google Ads Campaign Management
- Google Tag Manager Setup
- Ad Copywriting
- Keyword Research
- Performance Analytics
- Conversion Tracking
- Bid Management
- Google Analytics 4 (GA4)
- Google Ads Keyword Planner
- Automated Bid Management Tools
- Performance Max Campaign Optimization
- Search Engine Marketing (SEM)
- Google Tag Manager
- Google Analytics
Nice to Have Skills
- Looker Studio (Google Data Studio)
- A/B Testing
- Landing Page Optimization
- Funnel Analysis
- Attribution Tracking
- Performance Max Campaign Management