Email Marketing / Cold Outreach Specialist (Commission Based)
Exactitude Estimation
Published Date: • Remote
Description
Exactitude Estimation is seeking a skilled Email Marketing / Cold Outreach Specialist to drive business growth through effective email campaigns and lead generation. This remote, commission-based role focuses on developing and executing targeted cold email strategies to engage prospective clients, particularly in the construction industry, to generate interest and close deals. The ideal candidate brings at least two years of proven experience in B2B cold email marketing, strong written English skills, and familiarity with tools like Apollo, Instantly, or similar platforms. Effective communication and the ability to create compelling email content are essential for this position. In this role, the specialist is responsible for managing end-to-end email campaigns, from list building and data enrichment to email deliverability and automation, ensuring maximum reach and engagement. The position offers a paid trial period and requires sharing samples or results of past successful campaigns to demonstrate capability. This opportunity is ideal for a self-motivated individual who thrives in remote work settings and is confident in delivering measurable results through strategic email outreach without managing a team.
Responsibilities
- Develop, implement, and manage targeted email marketing campaigns for cold outreach to potential B2B clients in the construction sector and other relevant markets.
- Generate and prospect leads by building and enriching email lists to ensure campaigns reach the most relevant and high-potential contacts.
- Craft clear, persuasive, and personalized cold email copy that drives responses and engagement from prospective clients.
- Utilize email marketing automation tools such as Apollo, Instantly, or equivalents to streamline campaign processes and improve efficiency.
- Maintain and optimize email deliverability by monitoring bounce rates, spam complaints, and sender reputation to maximize inbox placement.
- Analyze campaign performance metrics to assess effectiveness and adjust strategies for continuous improvement and higher conversion rates.
- Collaborate with internal teams to align cold outreach efforts with overall marketing and sales objectives while adhering to industry-specific regulations and best practices.
- Manage bulk sending operations while ensuring compliance with anti-spam laws and maintaining high ethical standards in outreach.
- Provide detailed reports and insights on campaign outcomes, sharing samples or case studies of previous successes to validate approach and impact.
- Adapt strategies based on emerging trends and tool capabilities to maintain competitiveness within the evolving landscape of email marketing.
Experience
2 Years
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Required Skills
- Email Campaign Management
- Cold email copywriting
- Lead Generation and Prospecting
- Email List Building And Data Enrichment
- Email deliverability management
- Email Marketing Automation
- Bulk Sending
Nice to Have Skills
- B2B Sales Strategy
- CRM Software Usage
- Data Analysis
- copywriting