Marketing Executive

Description

Expert Soft is seeking a results-driven Marketing Executive to lead and manage a dynamic team of five marketing professionals. This role focuses on designing and implementing effective marketing campaigns to enhance brand awareness, generate leads, and drive customer engagement. The Marketing Executive will be responsible for overseeing digital marketing initiatives, managing social media channels, and utilizing CRM tools to maintain and build customer relationships. Clear and persuasive communication skills are essential for explaining product features to clients and ensuring alignment with business objectives. Prior experience with account management or basic accounting knowledge is considered an advantage in understanding customer needs and sales processes. The ideal candidate thrives in a fast-paced environment and demonstrates proficiency in campaign management and customer support. By leveraging expertise in Salesforce CRM and other customer relationship management software, the candidate will optimize marketing strategies and support the sales team in achieving targets. This leadership role requires coordinating cross-functional activities and ensuring the marketing team meets both daily operational goals and long-term strategic objectives.

Responsibilities

• Develop, implement, and oversee comprehensive marketing campaigns across digital and traditional channels.
• Manage and mentor a team of five marketing professionals to ensure cohesive strategy execution.
• Leverage Salesforce CRM and other CRM software to track customer interactions, manage leads, and analyze campaign effectiveness.
• Utilize social media platforms to engage audiences, promote products, and build brand awareness.
• Collaborate with sales and customer support teams to align marketing strategies with customer needs and business goals.
• Monitor market trends and competitor activities to identify opportunities for growth and innovation.
• Prepare reports and presentations detailing campaign results, customer engagement, and marketing ROI.
• Maintain up-to-date knowledge of digital marketing tools and techniques to continuously improve marketing efforts.
• Communicate product features effectively to clients, addressing questions and ensuring understanding.
• Assist in budget planning and resource allocation for marketing activities.
• Coordinate lead generation efforts and manage the marketing funnel in alignment with sales objectives.
• Support customer relationship management through timely and personalized communication strategies.

Experience

Fresh

Apply By

Oct 23, 2026

Required Skills

• Digital Marketing
• Social Media Management
• Campaign Management
• Customer Relationship Management
• Salesforce CRM
• Lead Generation and Campaign Management
• Customer Support
• CRM Software
• Communication
• Team Leadership

Nice to Have Skills

• Content Creation
• Data Analysis
• Email Marketing
• Market Research
• Account management