Amazon PPC Manager
FBA Zest
PKR 100,000 • Published Date: • Lahore, Pakistan (Hybrid)
Description
FBA Zest is seeking a dedicated Amazon PPC Manager to lead our pay-per-click advertising strategies on the Amazon platform. This role involves managing and optimizing advertising campaigns to maximize sales and return on investment. The ideal candidate will oversee a team of five, guiding campaign development, executing targeted sponsored product, brand, and display ads, and utilizing advanced tools like Amazon Marketing Cloud and attribution analysis to drive data-driven decisions. The role requires at least one year of experience and a deep understanding of Amazon's advertising ecosystem to effectively enhance brand visibility and product performance.
Responsibilities
- Develop, implement, and manage pay-per-click advertising campaigns across Amazon Sponsored Products, Sponsored Brands, and Sponsored Display Advertising.
- Lead and mentor a team of five advertising specialists to ensure campaign objectives are met and exceeded.
- Analyze campaign performance using Amazon Marketing Cloud and other attribution tools to optimize budget allocation and improve ROI.
- Continuously monitor keyword performance, bid strategies, and budget spend to maximize campaign efficiency and profitability.
- Collaborate with cross-functional teams to align advertising efforts with overall business goals and promotional activities.
- Identify emerging trends and opportunities in Amazon advertising to enhance campaign strategies.
- Prepare detailed performance reports and present insights and recommendations to senior management.
- Manage daily campaign operations including launch, optimization, and troubleshooting to maintain campaign health.
- Ensure compliance with Amazon’s advertising policies and guidelines.
- Maintain up-to-date knowledge of Amazon PPC best practices and incorporate innovations into campaign management.
Experience
1 Year
Apply By
Required Skills
- Amazon Ads campaign management
- Sponsored Products
- Sponsored Brands
- Sponsored Display Advertising
- Amazon Marketing Cloud
- Attribution Analysis
- Campaign Strategy
- Data Analysis
- Team Leadership
- Budget Management
Nice to Have Skills
- Reporting and Analytics