Field Market Researcher
Confidential
Published Date: • Multiple Cities (On-Site)
Description
We are seeking a dedicated Field Market Researcher with at least one year of experience to gather accurate consumer insights and data through face-to-face interviews and fieldwork. This role involves traveling within city limits to various locations such as malls, brand spaces, and other commercial areas to engage with customers and the general public. The ideal candidate applies effective interviewing techniques, maintains meticulous records, and ensures the quality and completeness of collected data. As a Field Market Researcher, you will not manage a team but will play a key role in supporting the company's market research initiatives through thorough data collection, coordination of field activities, and clear reporting. This position requires strong communication skills to interact professionally with diverse participants, adherence to research protocols and ethical guidelines, and a commitment to continuous improvement through training. You will prepare concise reports that summarize findings clearly and professionally, supporting strategic decisions based on consumer feedback. The environment is dynamic, requiring adaptability to varied research locations and audiences, all while maintaining high standards of data quality and participant engagement.
Responsibilities
- Conduct face-to-face interviews with customers and members of the public across various city locations including malls and brand spaces.
- Apply effective interviewing techniques to accurately capture consumer opinions, preferences, and feedback.
- Coordinate fieldwork activities to ensure data collection processes are timely, organized, and compliant with company standards.
- Record interview responses thoroughly by completing questionnaires, making audio or visual recordings, or entering data into designated systems.
- Engage participants actively during interviews to clarify information and collect additional feedback as needed.
- Maintain detailed and clear documentation of all collected data to facilitate easy access and in-depth analysis.
- Review and collate collected data, conducting quality assurance checks to guarantee data accuracy and completeness.
- Prepare well-structured and concise reports summarizing research findings in a professional format for stakeholders.
- Travel within city limits to access multiple research sites and adapt to diverse environments and participant demographics.
- Adhere strictly to research protocols, ethical guidelines, and company policies during all field research activities.
- Communicate clearly and professionally with participants, exhibiting a pleasant demeanor and a neutral accent.
- Participate actively in training sessions and continuous skill development opportunities to improve interviewing and data collection techniques.
Cities
Islamabad, Pakistan | Karachi, Pakistan | Lahore, Pakistan | Multan, Pakistan | Peshawar, Pakistan | Rawalpindi, Pakistan | Sahiwal, Pakistan | Wah Cantt, Pakistan (On-Site)
Experience
1 Year
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Required Skills
- Data Collection
- Fieldwork Coordination
- Reporting and Presentation
- Attention to detail
- Time management
Nice to Have Skills
- Interviewing Techniques
- Data Analysis
- Consumer Insights
- Communication