Senior Brand Manager (Food)

Description

The Senior Brand Manager (Food) at FMCG Food is a critical role responsible for overseeing the development and execution of brand strategies that drive market growth and consumer engagement within the food sector. This role demands deep expertise in brand strategy, consumer insights, and integrated marketing to maximize brand equity and business profitability. The ideal candidate leverages extensive experience in FMCG food marketing, particularly in Tier 1 and Tier 2 markets, to deliver innovative product launches, optimize marketing mix, and manage the brand’s performance through rigorous analytics. This position requires a strategic thinker with a strong understanding of segmentation, targeting, and positioning frameworks, enabling refined consumer segmentation and differentiation in a competitive landscape. The Senior Brand Manager operates independently without direct team management responsibilities, focusing on cross-functional collaboration to effectively manage marketing budgets, forecast brand performance, and drive measurable campaign ROI. The role is based in Karachi and requires a candidate with a minimum of 10 years of relevant experience, holding an MBA in Marketing.

Responsibilities

• Develop and implement comprehensive brand strategies and positioning plans that align with FMCG Food’s business objectives and market demands.
• Conduct in-depth consumer and market insights analysis to identify opportunities for product innovation and brand growth.
• Lead the planning, execution, and monitoring of integrated marketing campaigns across various channels to enhance brand visibility and consumer engagement.
• Manage the end-to-end product innovation and launch processes, ensuring alignment with brand objectives and market expectations.
• Analyze brand performance metrics and marketing campaign results to assess effectiveness and inform future strategic decisions.
• Oversee the marketing budget, ensuring efficient allocation and accurate forecasting to maximize return on investment.
• Apply segmentation, targeting, and positioning frameworks to refine consumer segmentation and develop differentiated brand messaging.
• Utilize marketing mix modeling and campaign ROI analysis to optimize marketing spend and improve campaign outcomes.
• Collaborate closely with sales, product development, and external agencies to ensure cohesive brand execution and consistency.
• Stay abreast of industry trends, competitive activities, and emerging marketing practices to maintain a competitive edge.

Experience

10 Years

Apply By

Nov 19, 2026

Required Skills

• Brand strategy and positioning
• P&L Management
• Consumer and market insights
• Product Innovation And Launch Management
• Integrated marketing campaign management
• Brand Performance Analytics
• Marketing Budget And Forecast Management
• STP Framework (Segmentation, Targeting & Differentiation)
• Marketing Mix Modeling and Campaign ROI Analysis
• Consumer Segmentation Analysis
• Brand Positioning and Differentiation

Nice to Have Skills

• Market Research
• Competitive Analysis
• Cross-functional collaboration
• Strategic Planning