Marketing Executive

Description

Gateway Franchise Consultancy seeks a dedicated Marketing Executive with at least three years of experience to enhance the company’s marketing efforts. This role focuses on planning and managing paid advertising campaigns across platforms such as Meta Ads and Google Ads to generate qualified leads. The Marketing Executive is responsible for executing comprehensive performance marketing strategies, monitoring key performance indicators, and managing promotional initiatives from start to finish. The position does not involve managing a team but requires close collaboration with various departments to ensure cohesive marketing efforts. The ideal candidate oversees content and social media planning, ensuring attractive and consistent presentation across digital channels. This role demands effective client engagement, ongoing monitoring of audience interaction, and data-driven performance analysis to optimize lead generation. The Marketing Executive also maintains detailed reports and documentation, facilitating transparency and effective communication across departments. Strong skills in digital marketing and campaign management are paramount to success in this role.

Responsibilities

• Plan, set up, and optimize paid advertising campaigns on Meta Ads and Google Ads to attract qualified leads.
• Develop and execute performance marketing strategies that align with company goals.
• Track, analyze, and report on campaign key performance indicators (KPIs) to measure success and identify improvement areas.
• Manage end-to-end promotional initiatives, ensuring timely and effective execution.
• Oversee social media content planning and scheduling to maintain consistent brand presence and aesthetic appeal across digital channels.
• Engage with clients professionally to understand their needs and communicate marketing strategies and results.
• Monitor audience engagement across digital platforms and adjust campaigns accordingly to maximize lead generation.
• Maintain structured performance reports and analytical documentation to support collaboration with cross-functional teams.
• Continuously analyze marketing data to identify trends and develop recommendations for optimizing campaigns and reporting processes.
• Collaborate with internal teams to ensure alignment of marketing initiatives with overall business objectives.

Experience

3 Years

Apply By

Oct 27, 2026

Required Skills

• Digital Marketing
• Paid Ads Management
• Meta Ads
• Google Ads
• Campaign Strategy
• Data Analysis

Nice to Have Skills

• Social Media Planning
• Client Engagement
• Performance Reporting
• Content Scheduling